Marketing Analytics Manager, TheGuarantors
$120-135k
Financial & insurance solutions for renters and landlords
Be an early applicant
Financial & insurance solutions for renters and landlords
201-500 employees
Be an early applicant
$120-135k
201-500 employees
Company mission
TheGuarantors' mission is to unlock opportunity and financial advantage for everyone involved in residential and commercial leasing.
Role
Who you are
- 3+ years of marketing analytics and/or data analytics experience in an enterprise B2B environment
- Proven ability to handle large sets of data, translate complex data into clear, actionable insights to drive marketing decisions and communicate findings effectively to stakeholders
- Solid understanding of B2B marketing strategies, including lead generation, digital paid advertising, email marketing, and content marketing
- Advanced Excel skills with pivot table, macro, and VBA experience
- Deep experience in SQL & working with databases, data visualization tools (i.e. PowerBi, Looker, Tableau), CRM systems (i.e. Hubspot, SFDC), web analytics (i.e. Mixpanel, Google Analytics)
- Functional coding experience utilizing Python and/or R a plus
- Experience with attribution methodologies such as Marketing Mix Modeling (MMM), multi-touch attribution, or position-based attribution is a strong plus
- Extreme attention to detail and a high standard for analytical deliverables to ensure consistent data integrity and hygiene
- Excellent multi-tasking, time, and project management skills, with the ability to plan in advance and meet deadlines
- Able to work with a high degree of autonomy in a fast-moving startup or a hyper growth environment
What the job involves
- We are seeking a Marketing Analytics Manager to join our Growth Marketing team, reporting directly to the VP of Growth
- In this role, you will lead quantitative analysis, data visualization, and advanced analytics to drive insights and optimize the company’s B2B marketing initiatives
- Develop and maintain dashboards and reporting to track funnel performance, marketing’s impact on the overall business
- Regularly communicate marketing performance to executives, providing clear and concise insights to inform strategic decision-making
- Regularly audit pipeline to ensure clear marketing attribution and be the POC on opportunity pipeline progress and potential business impact
- Track media performance by partnering closely with external media partners
- Ensure clear, compelling data storytelling by translating complex insights into actionable recommendations that connect marketing performance with business goals
- Prepare reporting for cross functional and strategic meetings including monthly and quarterly business reviews
- Support key marketing data and analytics programs such as lead scoring, account scoring, attribution, new data pipelines, etc
- Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements to ensure reliable data pipelines and best in class marketing data models
- Enhance & support the data team to implement multi-touch attribution model for B2B business to better understand the overall customer journey
- Run ad-hoc data analyses as needed
Our take
Home rental rates across the US are soaring. On average, rent went up by over 10% in a single year between 2021 and 2022, while in some cities that increase is as much as 40%. Renters are now struggling more than ever to qualify for homes and afford security deposits, which also impacts landlords who lack security.
TheGuarantors, which is a licensed insurance agent and broker bridges this gap by acting as a co-signer, then offering to cover and underwrite security deposits if necessary in exchange for a percentage fee of the monthly rent.
There’s been a lot of movement in the rental startups space of late, with venture capital being poured into companies like rent-to-own Divvy and rent now, pay later startup Jetty.
TheGuarantors, however, has seen immense user uptake on its platform and has won the capital backing of Portage Venture, which it intends to use to scale both its product offering and staff headcount. This, plus B Corp certification awarded in 2024, will help TheGuarantors expand its market visibility.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2022
$50m
SERIES C
Dec 2021
$50m
SERIES C
Total funding: $138.6m
Company benefits
- Remote work: All our roles are 100% remote which allows the flexibility for our employees as we navigate the recent changes to our work environments.
- Opportunities to make an impact within a fast growing company
- Medical, Dental, & Vision insurance (beginning day one)
- 401(k)
- Competitive salary
- Generous PTO and paid holidays
Company HQ
World Trade Center, New York, NY
Leadership
Julien Bonneville
(Co-Founder & CEO)Was a Founding Partner of consulting and market data firm Sanisphere, which provided health and pharmaceutical intelligence in developing countries, then an Associate at McKinsey & Company before joining IMS Health as a Consultant.
Bob Schmidt
(Co-Founder & CRO)Founded and led Donnin Publishing from 1990-2013, before founding Rentassure Agency where they served as CMO, CEO, and Chairman. Before TheGuarantors they were a Leasing Manager in the Long Island City Project for TF Cornerstone.
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