Field Marketing Manager, Yext
English/German Speaker
More information about location
Brand visibility platform
Be an early applicant
Brand visibility platform
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To transform the enterprise with AI search.
Role
Who you are
- 6–8+ years in B2B marketing, with deep experience in field marketing, events, and account-based marketing within enterprise SaaS environments
- Proven track record of owning or significantly influencing pipeline and revenue outcomes
- Experience supporting high ACV, multi-stakeholder sales cycles and enterprise deal progression
- Strong ability to develop and execute integrated marketing strategies, from planning through execution and optimisation
- Demonstrated success partnering with Sales leadership and influencing account strategy and priorities
- Analytical mindset with the ability to connect marketing activity to pipeline performance and business outcomes
- Experience using AI tools or automation to improve marketing efficiency, personalisation, or performance analysis
- Strong project management and organisational skills, with the ability to manage multiple high-impact programs simultaneously
- Fluency in German and English (written and spoken)
- Willingness to travel approximately 20% for events and regional activations
Desirable
- Experience managing regional marketing budgets and allocating spend based on performance
- Familiarity with ABM platforms, marketing automation tools, and data platforms such as Salesforce and Hockeystack
- Experience building programs or processes from scratch in ambiguous or fast-scaling environments
What the job involves
- Yext is redefining how enterprise brands grow in an AI-first world, and we’re looking for a Field Marketing Manager to own pipeline generation and market impact across the Central region in Germany
- This is a high-ownership role spanning field marketing, events, and account-based marketing, where you will define how Yext shows up in the region and directly influence revenue outcomes
- You will bring a modern, data-driven approach to regional marketing, using AI and automation to scale programs, improve precision, and continuously optimise performance
- Regional Strategy & Revenue Ownership:
- Own pipeline impact for the Central region, including sourced and influenced revenue across prospect and strategic accounts
- Develop and execute an integrated regional marketing strategy aligned to pipeline goals, vertical priorities, and account segmentation
- Identify pipeline gaps and reallocate budget, channels, and program focus to maximise impact
- Bring a strong point of view on German market dynamics, buyer behaviour, and competitive positioning to shape regional strategy
- Account-Based Marketing & Sales Partnership:
- Partner with Sales leadership to define account prioritisation, engagement strategy, and success metrics for target accounts
- Own activation of regional ABM programs, ensuring alignment across field programs, digital campaigns, and sales plays
- Act as a strategic partner to Sales, BDRs, and Customer Success, influencing priorities, driving alignment, and ensuring follow-through
- Design programs that accelerate deal progression, increase account penetration, and improve win rates
- Program Execution & Experience Design:
- Build and own a quarterly calendar of high-impact programs, including executive events, field activations, and virtual experiences
- Lead end-to-end execution of first-party, third-party, and virtual events, ensuring exceptional quality and strong business outcomes
- Design integrated, multi-touch programs that connect events, digital, and outbound motions into cohesive experiences
- Continuously test new formats, channels, and engagement strategies to improve performance and differentiation
- Performance, Analytics & Optimization:
- Define success metrics tied to pipeline creation, deal progression, and revenue outcomes
- Analyse program performance to identify trends, diagnose gaps, and inform strategic decisions
- Make data-driven tradeoffs, scaling high-performing programs and eliminating underperforming ones
- Track and maintain campaign performance in systems such as Salesforce and Hockeystack, contributing to clear, actionable reporting
- AI-Driven Execution & Operational Scale:
- Leverage AI tools to accelerate campaign development, including segmentation, personalisation, and content creation
- Use AI-driven insights to improve targeting, timing, and program effectiveness across channels
- Identify and automate manual workflows across event execution, reporting, and follow-up to increase efficiency and scale
- Partner with global marketing and operations teams to test and scale AI-enabled marketing capabilities
- Build repeatable playbooks, templates, and systems that enable consistent, scalable execution across the region
- Cross-Functional Collaboration:
- Partner closely with global marketing teams and Centres of Excellence to adapt and amplify global campaigns locally
- Share regional insights and performance learnings to inform broader marketing strategy
- Ensure strong alignment across marketing, sales, and customer success to maximize program impact
- Why You’ll Love It Here:
- Impact: Direct ownership of pipeline and revenue outcomes in a key growth region
- Innovation: Opportunity to define modern, AI-driven field marketing practices
- Collaboration: Close partnership with Sales, Product, and global marketing leaders
- Growth: High visibility role with the ability to shape regional strategy and execution
- Culture: Fast-moving, performance-oriented environment with a focus on results and continuous improvement
Salary benchmarks
Our take
The way people discover brands has changes dramatically over the years and it's no longer just about showing up on a website or ranking well on Google. Customers are finding businesses through AI-powered search, social platforms, maps, voice assistants, apps, and direct messages, often all at once. in this always-on world, brands need to be accurate and visible across countless digital touchpoints, or they risk being overlooked entirely.
Yext is a local brand visibility platform helping businesses make sure customers can find them wherever discovery happens. By using billions of trusted data points, Yext gives companies a clear picture of how their brand is performing and provides the tools they need to manage lising, content, and engagement across search engines, social platforms, websites, and emerging AI experiences. So essentially, they help brands stay visible, trustworthy, and in cotnrol of how they show up online.
The company has been around long enough to see the digital landscape change again and again, yet it continues to adapt as new technologies reshape how people search and engage. By evolving alongside AI and modern discovery tools, Yext has proven it's not just keeping up with the pace of change but helping brands confidently navigate whatever comes next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2016
$0.5m
LATE VC
Jun 2014
$50.3m
SERIES F
Total funding: $118.3m
Company benefits
- Comprehensive Benefits Programme: Our top priority is maintaining our employees' and their families' health and well-being. We offer a robust benefits program, including top-quality health insurance (medical, dental, and vision), paid parental leave, a 401(k) with a match or retirement pension plan, equity, commuter benefits, and more
- Invested in Your Wellbeing: In addition to our top-tier benefits, we offer a holistic wellness program with physical and mental health perks that go beyond the basics. A few employee-favorite perks are our premium, no-cost Calm subscription for relaxation and mindfulness and monthly ClassPass credits for everything from workouts to wellness experiences (cold plunge or massage, anyone?). Run out of credits? No sweat — you can snag more at a discounted rate!
- Collaborative Workspaces: Yext has workspaces in some of the world's greatest cities — from our HQ in New York City to those in Budapest, Greater Washington DC, Hyderabad, London, and Paris. Many teams follow a hybrid work model, giving employees the flexibility to work remotely while also connecting in person at any of our offices. These modern, vibrant spaces are designed for collaboration, fostering the spontaneous interactions and knowledge-sharing that define our global culture.
- Stay Informed: Our leadership team prioritizes transparency at every level, keeping employees informed through newsletters, regular updates, and quarterly company-wide meetings. These forums dive into industry trends, celebrate wins, break down post-earnings results, and outline what's ahead.
- Life-Work Balance: We're all about working hard and having fun, but we know there's no pause button when the workday ends. Our employees wear many hats — parents, caregivers, mentors, volunteers, and more — and we're dedicated to helping blend the best of both worlds. That's why we offer flexible vacation, paid holidays, and sick days, giving you the time to recharge and focus on what matters most with the people you love most.
- Upward Mobility: Career growth isn't just encouraged at Yext — it's a priority. With internal mobility at the heart of our culture, over 20% of our hires in 2024 came from within! Through our Upward Mobility program, we invest in our people by providing opportunities to explore new roles, expand skills, and take on fresh challenges. Whether you're looking to grow in your current role or take your career in a new direction, we're here to support your journey every step of the way.
Company HQ
Chelsea, New York, NY
Leadership
Michael Walrath
(CEO & Chairman)Michael has served as the CEO of Yext since 2009. He is also the Founder of Ohoopee Match Club and co-founder of Atlas Films and WGI Group.
Darryl Bond
(CFO)Darryl initially joined Yext as a Corporate controller in 2015. Since then he has held a number of roles and became CFO in 2022. Previously, he spent 12 years at Ernst & Young, joining in 2002 as a Manager of Assurance Service and becoming Senior Manager of Transaction Advisory Services in 2010.
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