Head of SEO, LiveScore Group
£85-110k
+ Company Performance bonus.
Excel
Senior and Expert level
London
2-5 days a week in office (Soho. London )
Real-time sports scores and free-to-air live stream service
Job no longer available
Real-time sports scores and free-to-air live stream service
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Job no longer available
£85-110k
+ Company Performance bonus.
Excel
Senior and Expert level
London
2-5 days a week in office (Soho. London )
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Company mission
To grow the world's leading sports ecosystem
Role
Who you are
- Proven industry knowledge essential
- Thought leadership across the principles of SEO and ASO, including experience of content, technical SEO, off-site SEO and App Store/Play Store optimization
- Excellent understanding of KPI Monitoring tools and reports
- Proven ability to leverage Excel for data management, analysis, and reporting, with proficiency in VLOOKUPs and PivotTables
- Proven ability to plan and deliver against business strategy and budgets
- Strong verbal and written communication and inter-personal skills, championing the SEO and ASO team internally and externally
- Experience in leading and developing a team
- Proven attention to detail, high standards and organisation
- Natural passion for continuous improvement
- Growth mindset and solution oriented
- Proven experience in scoping and prioritising projects, generating support from varied stakeholders, managing multiple critical paths, and delivering against plans
What the job involves
- We are looking for a Head of SEO who will be responsible for SEO and ASO activity for the LiveScore group globally across both media and betting products
- You will be responsible for defining the strategy and ensuring all activities are managed to the highest standard while continuously seeking ways to drive growth with the SEO and ASO channels
- The role will require an individual who is proactive with a proven track record of effectively delivering efficient scaling SEO and ASO activity within the iGaming industry
- At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet
- A fully owned and operaed ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and our passion drives us to the top
- We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference
- Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition
- As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills
- Y Responsibilities
- Develop & lead the SEO and ASO strategy across all of the LiveScore Group brands, defining both short and long term strategy to become industry leading within the channels
- Responsible for the channel’s delivery against agreed acquisition volumes and ROI targets
- Communicating the progress of growth and efficiency KPIs as well as project delivery on a weekly and monthly basis to senior stakeholders
- Manage the SEO and ASO team members to help grow acquisition volumes whilst maintaining an efficient CPA, setting team objectives and managing performance against set goals
- Manage relationships with internal stakeholders across the wider marketing functions, tech, insights, product and legal to ensure we’re aligned with any relevant plans or developments
- Working closely with the country management team, ensuring performance updates are communicated & understood
- Manage the roadmap for the SEO and ASO channels, applying a forward-thinking approach to campaign management and the use of our tech stack, working closely with the MarTech team
- Cost control, optimization, forecasting, budgeting & reporting processes to meet KPI’s & targets
- Create a healthy balance between outsourced and in-house work, continuously re-evaluating the need for building in-house expertise
- Agency management and developing relationships with POCs at external partners/tools to ensure we maximise value and capabilities
Salary benchmarks
Our take
Livescore Group is a union of sports streaming, digital media, and online betting companies that includes Livescore (founded in 1997), Livescore Bet, and Virgin Bet. With streaming services predicted to spend $6 billion on sports rights in 2023 alone, the Livescore Group is located in the heart of a lucrative industry, and that’s before the gambling side of their group is even considered.
Livescore Group makes considerable revenue from selling its advertising space, and with streaming becoming an increasingly popular way to engage with sports, it’s unsurprising that in 2022 the company received large sums of venture capital.
Livescore Group is using its 2022 funds to accelerate growth in Central and Eastern Europe, further bolstering its 35 million worldwide active monthly users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Company Performance Bonus: A company led bonus split into two payments - May and November
- Contributory Pension Plan
- Hybrid working for all staff with flexible working opportunities
- Life Assurance: Touch wood nobody needs it but if something bad was to happen to you while working with us, your nearest and dearest will receive 3x your salary
- Private Healthcare Scheme + Employee Enhanced Assistance
- Virgin Family - Access to exclusive Virgin offers and experiences
- Learning and Development: Grow your skills with our easily available learning programs and tools, enabling your professional and personal development
- Enhanced Family Leave: Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
Company values
- ADAPTABLE We compete in fast-paced, ever-changing industries. We’re agile, able to switch tactics mid-game, and embrace change. We know this makes us more resilient, dynamic and successful. We’re open minded, always learning, and trust in making big decisions for the right reasons.
- RESPONSIBLE Beyond the conventional definition, we embrace responsibility as a guiding principle in every single decision we make. We recognise our profound responsibility to our customers, particularly with regards to Responsible Gambling. It’s more than compliance; it’s about going above and beyond to ensure our customers have a safe space to play. A focus on building a sustainable, conscientious and ethical business. And contributing to the greater good in the communities and industries we operate.
- TEAM PLAYERS Win or lose, we’re all in this together. We all work to build a company where everyone feels included, respected and trusted to do their best work. We believe that collaboration, communication and accountability are crucial. Everyone’s opinions matter and we actively encourage differing views and healthy debate.
- AMBITIOUS We define ambition as the collective desire for us all to do and be the best we can. We set big goals, aspire to maximise our potential, and deliver quality work that we’re all proud of. And although success is never instant, our competitive spirit ensures we take initiative and proactively push for continual growth.
- CHAMPIONS OF SPORT Sport has the power to change the world. It’s unparalleled highs, occasional heartbreak and pure passion for fans. It’s what motivates us to create authentic, immersive experiences which give our users the feeling of being a part of the action, even when they’re not. And we believe that championing sport, the values it upholds, and its positive impact on fans’ lives helps us connect with and earn their trust.
- EVER-CURIOUS Our curiosity encourages us to always question if we can do better. We’re not afraid to approach tasks differently, to look for smarter ways to work, and try new things. We never settle, we refuse to accept the status quo, and continually look for opportunities to learn, improve and optimise.
- FAN DRIVEN Fans are at the heart of everything we do. We want to fuel their passion and enjoyment for sport. Which means always listening to and understanding what they want. A user-centric approach is fundamental to every decision we make and the service we offer.
Company HQ
Soho, London, UK
Articles
Leadership
Sam Sadi
(CEO)Previously CEO of Gamesys, and Director of Bwin Labels at Bwin.party Digital Entertainment, Founding Partner Trendee Europe and Owner of Sport One Online Gambling Consultancy.
Diversity, Equity & Inclusion at LiveScore Group
- The I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum: LiveScore Group is committed to diversity and inclusion, which we recognise as critical to our business and fundamental to everything we do. The I.D.E.A Forum programme includes systemic and holistic initiatives at both strategic and operational levels across all our entities. Our programme is supported by policies and practices providing an integrated approach to inclusion, opportunity, equality and diversity at LiveScore Group.
- LiveScore Group recognises that actions speak louder than words. Though sports and gaming typically lack a representative workforce, we are focussed on creating a more balanced employee base that reflects the diversity of our audiences as well as developing products and features that have wider appeal. We are committed to recruiting and fostering the development of a people from varied backgrounds to bring diversity of experience and promote thought-diversity within our teams. We passionately believe that you have the right to ‘live your truth’ each day, and we are working on reducing barriers to entry (and upward mobility) – particularly for those from underrepresented communities.
- One of the aims of the I.D.E.A Forum is to eliminate practices of unconscious bias and discrimination from our ways of working as well as creating opportunities for diverse talent to thrive. We are not yet perfect, but our whole group – executives and employees alike – are dedicated to becoming better, and we invite you to join in on our collective journey to inclusiveness as we believe and invest in a more equitable society for all.
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