Growth Marketing Manager, Vidyard
Video tools for virtual sales & marketing teams
Job no longer available
Video tools for virtual sales & marketing teams
101-200 employees
Job no longer available
101-200 employees
Company mission
To help businesses deliver exceptional buyer experiences.
Role
Who you are
- 3-5+ years of experience in growth, digital, or performance marketing within a PLG self-serve SaaS environment
- Proven track record leading end-to-end growth initiatives that resulted in double-digit increases in organic traffic and conversion rates
- Experience developing SEO strategies that ranked key pages on page one of Google and materially increased sign-ups or leads
- Deep hands-on experience designing and executing statistically significant A/B or multivariate tests using VWO, Optimizely, or similar platforms
- Strong command of Heap, MixPanel or Google Analytics to uncover user behavior patterns and inform test design or segmentation
- Experience implementing at least one AI-based tactic (e.g., content generation, personalization engines, predictive tools) that improved growth outcomes or reduced manual effort
- Strong collaborator with a track record of working across product, sales, and marketing teams to deliver initiatives that align with company goals
What the job involves
- Vidyard is seeking a Growth Marketing Manager to join our Marketing team. Reporting to the Director of Demand Generation, you’ll play a key role in scaling organic user acquisition and driving website conversion through experimentation, personalization, and collaboration
- In this role, you’ll work cross-functionally with product, design, analytics, and development teams to execute strategic growth initiatives. You’ll own SEO performance, CRO and experimentation, and the product lifecycle to accelerate user acquisition and grow PLG revenue
- This is an opportunity to make a measurable impact across acquisition, engagement, and retention, while bringing creativity, experimentation, and insight to Vidyard’s growth engine
- We believe this role is perfect for someone who thrives at the intersection of analytics, UX, innovation and customer obsession, particularly in applying AI to solve complex marketing challenges at scale
- Our Marketing team is a collaborative group of demand generation experts, product marketers, brand strategists, and growth specialists focused on attracting, converting, and engaging Vidyard’s users
- Own the end-to-end user acquisition funnel - from visitor to sign-up to activation to paid user
- Conduct informative funnel analysis using data visualization with Heap, Looker and GA4/GSC to identify drop-off points and improvement opportunities
- Create weekly dashboards and performance recaps to track acquisition results and CRO test outcomes, sharing insights across teams
- Work closely with sales, customer success, and product teams to align growth efforts with customer needs and revenue goals
- Lead Vidyard’s SEO strategy to grow qualified traffic and user acquisition through traditional search best practices and next gen search methodologies for LLM (AEO) and generative search (GEO)
- Own and evolve the Vidyard keyword universe with a focus on buyer intent, leveraging data on traffic, conversions, and search behavior
- Partner with product marketing and SEO agencies to inform editorial calendars and link-building strategies, ensuring best-in-class SEO hygiene and optimization
- Ensure Vidyard is actively growing its search presence within the generative AI space
- Drive AI-powered personalization and content generation efforts, including AI-generated variants for landing pages and dynamic CTAs
- Lead website and landing page optimization through A/B and multivariate testing to improve conversion rates for sign-up, trial-to-paid, and demo flows
- Create and manage an experimentation roadmap to prioritize, test, and measure changes to the product-led funnel
- Lead and scale the user acquisition lifecycle, including onboarding emails, upgrade messaging, and re-engagement campaigns
- Build and optimize referral and affiliate programs to drive scalable acquisition through partner and user advocacy
- Support lifecycle campaign strategy by identifying product behaviors, user segments, and trigger points that can activate, re-engage, or upsell users
- Partner with Product to explore gamification strategies that enhance user engagement and retention throughout the customer journey
Our take
Vidyard is a leading video platform for business, offering a comprehensive suite of tools for video messaging and hosting to drive more effective engagement with customers and prospects across sales, marketing, and customer service. Empowering businesses to deliver personalized video communications that boost interaction and conversion rates.
In recent years, Vidyard has experienced rapid growth, benefiting from the surge in remote work. Its customer base expanded by over 300% annually, and the platform now sees more than 4,500 new user sign-ups every day, marking a 60% year-over-year increase in user acquisition.
It continues to solidify its position as a leader and recently secured new funding. This funding will support its expansion of AI-powered tools like its hyper-realistic AI avatars. Alongside this, the company's recent integration with Salesloft highlights its growing focus on enhancing sales engagement, while its continued innovation positions it for future growth, with the goal of becoming a billion-dollar business.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$15m
LATE VC
Jan 2016
$35m
SERIES C
Total funding: $75.9m
Company benefits
- Collaboration Center: Our downtown Kitchener location is a converted historical building, close to public transit.
- Community Care: Community is a key stakeholder at Vidyard. We founded Plugin to host charitable events to support local groups and, as a company, we provide more than 2,000 volunteer hours in the community every year.
- Vidyardians: You’ll work alongside passionate team members and always have access to our leadership team. Together, we want to help our customers succeed.
- Working Well: We believe that people know what works best for them and should take the time they need to refresh, so we offer flexibility and wellness programs.
- Benefits: We offer RRSP matching, a health and wellness subsidy, professional development fund, access to the Employee Assistance Program (EAP), and more.
- Stock Ownership: We want our people to be invested in our exciting future and benefit from their own hard work.
Company HQ
City Commercial Core, Kitchener, ON
Leadership
Michael Litt
(Co-Founder & CEO)Alongside Vidyard they are the co-founder and General Manager of Garage Capital as well as a Board Member at Quantum Valley Ideas Labs and an Advisor at Maropost.
Devon Galloway
(Co-Founder & CTO)Previously co-founded Redwoods Media, and is currently General Partner at Garage Capital.
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