Growth Marketing Manager, Vidyard
Video tools for virtual sales & marketing teams
Posted today
Video tools for virtual sales & marketing teams
201-500 employees
Posted today
201-500 employees
Company mission
To help businesses succeed through the power of video.
Role
Who you are
- 5+ years of experience in growth, digital, or performance marketing within a PLG SaaS environment
- Proven track record leading end-to-end growth initiatives that resulted in double-digit increases in organic traffic and conversion rates
- Experience developing SEO strategies that ranked key pages on page one of Google and materially increased sign-ups or leads
- Deep hands-on experience designing and executing statistically significant A/B or multivariate tests using VWO, Optimizely, or similar platforms
- Ownership of a site redesign or optimization project using Webflow or another modern CMS with demonstrable performance gains
- Advanced use of Heap, Redshift, or Google Analytics to uncover user behavior patterns and inform test design or segmentation
- Experience implementing at least one AI-based tactic (e.g., content generation, personalization engines, predictive tools) that improved growth outcomes or reduced manual effort
- Strong collaborator with a track record of working across product, sales, and marketing teams to deliver initiatives that align with company goals
What the job involves
- Vidyard is seeking a Growth Marketing Manager to join our Marketing team
- Reporting to the Director of Demand Generation, you’ll play a key role in scaling organic user acquisition and driving website conversion through experimentation, personalization, and collaboration
- In this role, you’ll work cross-functionally with product, design, analytics, and development teams to execute strategic growth initiatives
- You’ll own SEO performance, lead CRO testing, and use AI to personalize experiences and accelerate user acquisition through our product-led growth funnel
- This is an opportunity to make a measurable impact across acquisition, engagement, and retention, while bringing creativity, experimentation, and insight to Vidyard’s growth engine
- We believe this role is perfect for someone who thrives at the intersection of analytics, UX, and innovation, particularly in applying AI to solve complex marketing challenges at scale
- Our Marketing team is a collaborative group of demand generation experts, product marketers, content strategists, and growth specialists focused on attracting, converting, and engaging Vidyard’s users
- We’re responsible for driving high-quality sign-ups, building demand across key personas, and enabling revenue growth through integrated programs and high-velocity experimentation
- We’re passionate about customer insights, agile testing, and cross-functional collaboration – and we thrive on solving meaningful problems through data and creativity
- Led by the Director of Demand Generation, the team is currently focused on scaling product-led acquisition, deepening website personalization, and evolving lifecycle programs for greater retention and upsell
- Lead Vidyard’s SEO strategy to grow qualified traffic and drive sign-ups from high-intent keywords and video-centric use cases
- Own and evolve the Vidyard keyword universe with a focus on buyer intent, leveraging data on traffic, conversions, and search behavior
- Partner with product marketing and SEO agencies to inform editorial calendars and link-building strategies, ensuring best-in-class SEO hygiene and optimization
- Ensure Vidyard is actively growing its search presence within the generative AI space
- Drive AI-powered personalization and content generation efforts, including AI-generated variants for landing pages and dynamic CTAs
- Lead website and landing page optimization through A/B and multivariate testing to improve conversion rates for sign-up, trial-to-paid, and demo flows
- Conduct robust funnel analysis using tools like Heap and Redshift to identify drop-off points and improvement opportunities
- Create and manage an experimentation roadmap to prioritize, test, and measure changes to the product-led funnel
- Build and optimize referral and affiliate programs to drive scalable acquisition through partner and user advocacy
- Support lifecycle campaign strategy by identifying product behaviors, user segments, and trigger points that can activate, re-engage, or upsell users
- Partner with Product to explore gamification strategies that enhance user engagement and retention throughout the customer journey
- Define and monitor growth KPIs including organic traffic, visitor-to-sign-up rate, trial-to-paid rate, and experimentation velocity
- Create weekly dashboards and performance recaps to track acquisition results and CRO test outcomes, sharing insights across teams
- Work closely with sales, customer success, and product teams to align growth efforts with customer needs and revenue goals
Our take
Vidyard is a leading video platform for business, offering a comprehensive suite of tools for video messaging and hosting to drive more effective engagement with customers and prospects across sales, marketing, and customer service. Empowering businesses to deliver personalized video communications that boost interaction and conversion rates.
In recent years, Vidyard has experienced rapid growth, benefiting from the surge in remote work. Its customer base expanded by over 300% annually, and the platform now sees more than 4,500 new user sign-ups every day, marking a 60% year-over-year increase in user acquisition.
It continues to solidify its position as a leader and recently secured new funding. This funding will support its expansion of AI-powered tools like its hyper-realistic AI avatars. Alongside this, the company's recent integration with Salesloft highlights its growing focus on enhancing sales engagement, while its continued innovation positions it for future growth, with the goal of becoming a billion-dollar business.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2024
$15m
LATE VC
Jan 2016
$35m
SERIES C
Total funding: $75.7m
Company benefits
- Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling
- Wellness Your Way: Leverage flexible spending accounts to spend on what matters most
- Mental Health Support: Access to Inkblot, a digital mental health platform, plus $1,500 per person per year for mental health services
- Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits
- Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve
- Invest in Your Growth: Regular performance reviews, individual development plans and an annual allowance of $1,500, dedicated to your professional development and ongoing learning
- Your Perfect Workspace: Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration
Company HQ
City Commercial Core, Kitchener, ON
Leadership
Michael Litt
(Co-Founder & CEO)Alongside Vidyard they are the co-founder and General Manager of Garage Capital as well as a Board Member at Quantum Valley Ideas Labs and an Advisor at Maropost.
Devon Galloway
(Co-Founder & CTO)Previously co-founded Redwoods Media, and is currently General Partner at Garage Capital.
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