Senior Manager of Product Lifecycle Marketing, Wave
CA$140-150k
+ Bonus Structure
Financial services for small business owners
Open for applications
Financial services for small business owners
201-500 employees
Open for applications
CA$140-150k
+ Bonus Structure
201-500 employees
Company mission
To create a future where small business owners can manage their finances fearlessly.
Role
Who you are
- Have 7–10+ years of product marketing experience in SaaS, with experience managing other PMMs
- Have operated in a product-led SaaS model and understand adoption-driven and lifecycle growth
- Are an effective people leader who can coach, scale, and inspire a team
- Are highly cross-functional and comfortable influencing without authority
- Expert at connecting positioning and GTM strategy directly to product usage, growth, and revenue outcomes
- Have empathy for small business owners and a strong customer-first mindset
What the job involves
- The Senior Manager, Product Marketing is a player–coach role responsible for leading, developing, and scaling the Product Marketing function at Wave
- You will manage a team of Product Marketing Managers while owning strategic go-to-market execution across Wave’s product portfolio
- This role ensures product marketing operates as a true growth engine
- You’ll own the “why” and “what” behind Wave’s products—ensuring clear positioning, differentiated messaging, and strong go-to-market execution that drives adoption, conversion, and expansion in a PLG model
- This is not your traditional Product Marketing role. Wave is a sales-free organization and operates in a product-led environment, so experience working in a PLG motion will be critical to success in this role
- Product-Led Growth Enablement:
- Deliver PLG motion campaigns focused on customer value, free-to-paid conversion, usage-based expansion, and monetization levers
- Champion experimentation and learning across GTM and customer journeys
- Define activation and adoption milestones in partnership with Product and Data
- Partner with Product and Growth teams to ensure PMM insights are fully activated across journeys
- Product Marketing Leadership & Team Management:
- Manage, mentor, and develop a team of Product Marketing Managers across Wave’s product lines (Accounting, Invoicing, Payments, Payroll)
- Set strategy, priorities, and operating rhythms for the product marketing team
- Establish best practices, frameworks, and standards for positioning, messaging, and GTM excellence
- Act as a senior point of escalation for PMM initiatives
- Define success metrics for product marketing initiatives and drive continuous improvement
- Own GTM strategy across major product launches, feature releases, and enhancements
- Partner with Product and Growth leadership to align launch plans with adoption and revenue goals
- Ensure launches/enhancements are supported across lifecycle, product education, enablement, and marketing channels
- Cross-Functional Influence & EnablementServe as the primary Product Marketing partner to Product, Growth, and Customer Experience
- Ensure internal teams are equipped with clear messaging, narratives, and enablement resources
Our take
Over 90% of all businesses in North America are zero to five employee companies. These businesses are organising their finances either by paying an expensive accountant, or relying on traditional spreadsheets.
In response, Wave is democratising access to financial services software. While it is not the first to do this, it has taken the flourishing approach of giving away the invoicing and accounting software 100% for free.
The company instead makes money by embedding financial services products within the software. It's these payments and other revenue streams that the startup is now looking to expand to secure more revenue to scale.
While the company has had success so far with its tools, it will need to build a whole suite of products and services in order to compete with the accounting software giants like Xero.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Jun 2018
$3.3m
EARLY VC
May 2017
$32m
SERIES D
Total funding: $81.2m
Company benefits
- Work From Where You Work Best: We will always have a welcoming, energizing, and world-class office (in Toronto) with a space for you. Or, if you’re more comfortable working from home, the choice is yours
- We Care About Future You: You will stretch yourself and you will grow at Wave. You will also be supported on this journey with diverse learning experiences, educational allowances, mentorship, and so much more
- We Support the Full You: We make a serious investment in your health & wellness. When we think about benefits we think about body, mind, & soul and we take this stuff very seriously
- We Take Care of the Fundamentals: Fair compensation, all the office perks you’d want, and the various goodies you’d expect from a growing tech company. This is the obvious stuff, but we don’t want you to think we forgot!
Company HQ
Leslieville, Toronto, ON
Leadership
Zahir Khoja
(CEO)Worked at Mastercard as EVP (Global Merchant Solutions and Partnerships) and held several Senior VP positions. Former Vintro Board Member and General Manager (North America) at Afterpay.
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