Product Marketing Lead, Anrok
$180-215k
+ Equity
3 days a week in office
Sales tax solution for SaaS businesses
Open for applications
Sales tax solution for SaaS businesses
101-200 employees
Open for applications
$180-215k
+ Equity
3 days a week in office
101-200 employees
Company mission
To be the compliance platform powering the digital economy.
Role
Who you are
- 6+ years of product marketing experience in B2B SaaS, with proven track record of driving measurable GTM success and revenue impact in fast-paced, high-growth environments
- Deep expertise in product positioning and messaging frameworks, with demonstrated ability to translate technical capabilities into compelling customer value for B2B audiences, particularly in complex or technical product categories
- Strong sales enablement experience with concrete examples of creating assets that sales teams actively use and that demonstrably improve win rates, deal velocity, or average deal size
- Exceptional project management and cross-functional leadership skills, with ability to drive initiatives from strategy through execution without extensive direction or hand-holding
- Outstanding written and verbal communication skills, with portfolio of messaging frameworks, positioning documents, or customer-facing content that showcase your craft
- Analytical mindset with experience defining success metrics, building dashboards, tracking performance data, and using insights to iterate on strategy and improve outcomes
- Self-starter mentality who thrives in ambiguity, proactively identifies problems before being asked, and can independently prioritize competing demands based on business impact
- Experience in fintech, compliance, or other technical B2B SaaS categories where buyer education and trust-building are critical to the sales process
What the job involves
- Own end-to-end product marketing strategy and execution for new launches and feature releases, coordinating cross-functionally with product, sales, and marketing teams to drive adoption and revenue impact
- Develop and evolve compelling product positioning, messaging, and value propositions that differentiate Anrok in market and resonate with buyer personas across commercial, mid-market, and enterprise segments
- Create high-impact sales enablement materials including pitch decks, battlecards, demo scripts, objection handling guides, and competitive intelligence that measurably improve win rates and deal velocity
- Partner with demand generation and content teams to ensure product messaging is consistently reflected across all marketing channels, campaigns, and customer touchpoints
- Define and track product marketing metrics including pipeline influenced, win rates, sales asset utilization, feature adoption, and time-to-first-value to demonstrate impact and guide strategy
- Serve as the voice of the market internally, translating competitive intelligence, customer feedback, and market trends into actionable recommendations for product and GTM teams
- Own messaging frameworks and positioning documents that enable the entire organization to communicate Anrok's value consistently and effectively to different audiences and segments
- Collaborate with product management to influence roadmap prioritization based on market insights, competitive analysis, and customer feedback
Our take
Software is becoming an increasingly taxable enterprise, in increasingly nuanced and jurisdiction-specific ways thanks to new rulings in the late 2010s. SaaS companies need to keep track of both their physical and economic nexuses, leaving many companies scrambling to stay compliant. Anrok has developed a simple API-based solution to help companies get there.
Anrok's no-code, out-of-the-box tool helps businesses easily calculate sales tax monitoring, calculation, and remittance wherever their product is used, and easily identify new exposures. It’s a simple solution to a complex problem, and the result for Anrok has been impressive funding and strong growth in the short few years it’s been in operation.
This will in part be thanks to the company’s astute pricing model: much like SaaS businesses themselves, it’s based on demand. This makes it scalable enough to encompass both smaller and enterprise SaaS clients. This, in turn, means Anrok’s addressable market within the SaaS sector is substantial. And that’s a sector that in itself is continuing to see remarkable growth. All this makes it a promising, and as of yet fairly unchallenged, position that Anrok is carving out.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Aug 2022
$2m
SEED
Mar 2022
$0.2m
SEED
Total funding: $2.2m
Company benefits
- Competitive equity
- Company-wide holidays and paid time off
- 100% paid medical, dental, and vision
- Generous parental leave
- Bi-annual company-wide offsites or onsites
- One Medical membership
- Learning and development stipend
Company HQ
Bernal Heights, San Francisco, CA
Leadership
Michelle Valentine
(Co-Founder & CEO)A Stanford grad, who worked in Investment Banking at Goldman Sachs, and then on Product at Airtable. Has also worked as an Investor at Index Ventures, and independently as an Angel with M Valentine LLC.
Kannan Goundan
(Co-Founder & CTO)Kannan has extensive experience as a Programmer at ViaSat, Fortify Software, Dropbox, and Airtable.
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