Product Marketing Manager, Onebrief

• The ideal candidate has 5-7 years of experience in product marketing or a related field, with a proven track record in crafting compelling product narratives and supporting sales enablement
• While experience in the defense tech industry is a plus, it is not a requirement
• Experience: 5-7 years of experience in product marketing, with a focus on B2B technology or a related field. Experience in defense tech, aerospace, cybersecurity, or a government-oriented market is preferred but not required
• Skills: Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies
• Analytical Ability: Ability to gather and interpret data, transforming insights into actionable strategies
• Collaboration: Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills
• Technical Understanding: Ability to grasp complex technologies and translate them into compelling marketing narratives
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)

Desirable

• We are looking for a highly motivated Product Marketing Manager to join our growing team in the defense technology industry
• This role will be responsible for defining and executing go-to-market strategies, positioning, and messaging for our products, ensuring alignment with market needs and company objectives
• This role requires strong analytical abilities, excellent communication skills, and a passion for solving users’ greatest challenges
• Product Positioning and Messaging:
• Develop clear, compelling positioning and messaging for our product suite, tailored to target personas and segments within the national security ecosystem
• Collaborate with product management and sales to define product value propositions and differentiation points
• Ensure consistency and alignment in product messaging across all marketing channels
• Go-to-Market Strategy and Launch Management:
• Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches
• Partner with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and campaigns
• Develop and manage launch plans, tracking and reporting on key milestones and outcomes
• Sales Enablement:
• Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue
• Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers
• Serve as a key liaison between marketing and sales, addressing feedback and refining materials as needed
• Content and Campaign Development:
• Identify and develop video, print, and editorial content that speaks to different stages of the customer journey
• Create user marketing collateral, including whitepapers, webinars, blog posts, and other materials that drive product engagement
• Support demand generation and ABM initiatives by providing product-focused insights and content, helping to tailor campaigns to specific audiences.
• Cross-Functional Partnership
• Leverage product-led insights to inform product positioning, messaging, and go-to-market strategies
• Act as the voice of the customer, relaying insights, challenges, and needs between product and marketing teams
• Leverage platform KPIs to identify gaps in product communication to support user growth and engagement
• Performance Analysis and Reporting:
• Track and measure the effectiveness of product marketing initiatives, providing insights and recommendations for optimization
• Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact