B2B Marketing Associate, Secure Digital Markets
Digital asset trading for institutional investors
Job no longer available
Digital asset trading for institutional investors
21-100 employees
Job no longer available
21-100 employees
Company mission
To bridge the gap between institutional balance sheets and Web 3.0 by offering highly liquid onramps into the digital currency market.
Role
Who you are
- This role requires a strong foundation in marketing, with autonomy in strategy development and implementation
- Bachelor's degree in Marketing, Business, or a related field
- Strong understanding of cryptocurrency and digital asset sector
- Demonstrated experience in SEO, email marketing, and lead generation
- Proficiency in utilizing CRM systems and email management platforms
- Strong analytical skills and ability to interpret marketing data to drive informed decisions
- Excellent communication and interpersonal skills, both written and verbal
- Self-motivated with the ability to work independently and collaboratively within a team
- Excellent interpersonal, written, and verbal communication skills
- Exceptional organizational and presentation skills
- Highly skilled in learning on the job
What the job involves
- At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication
- The B2B Marketing Associate will be instrumental in driving lead generation and brand awareness within the cryptocurrency and digital asset space
- You will collaborate with cross-functional teams, manage a range of marketing initiatives, and use your expertise to amplify our brand’s presence and engage potential clients
- Lead Generation and Outreach
- Identify and engage B2B prospects within cryptocurrency and finance, building a robust pipeline
- Implement new lead generation strategies to acquire new leads and qualify prospects through various marketing channels
- Execute targeted email and direct outreach campaigns, booking meetings, and qualifying leads in collaboration with sales
- Event and Conference Management
- Plan, budget, and coordinate in-person and virtual events, securing opportunities to enhance brand awareness and establish industry presence
- Research and organize speaking engagements, event partnerships, and co-hosting opportunities
- SEO and Content Optimization
- Conduct keyword research and implement SEO best practices to improve search visibility and website performance
- Implement on-page and off-page SEO strategies to increase organic traffic and drive lead generation
- Publish and maintain website content, articles, and updates, ensuring alignment with SEO strategies and compliance requirements
- Sales and Marketing Collateral
- Develop and manage a comprehensive library of marketing materials, and affiliated offerings, ensuring consistent branding
- Create white-label materials for brokerage clients and templates for cohesive branding across digital platforms
- PR and Brand Awareness
- Secure article placements, public commentary, and speaking opportunities for internal leaders to enhance brand visibility
- Promote executive thought leadership through articles, podcasts, and webinars, strengthening brand authority
- Marketing Analytics, Reporting, and Financial Coordination
- Track and analyze key metrics related to lead generation, conversion rates, and campaign effectiveness to optimize ROI
- Provide regular performance reports with actionable insights
- Coordinate marketing-related subscriptions and expenses, and prepare an annual report summarizing marketing achievements
Our take
As cryptocurrencies continue to be volatile, the secure management and trading of assets online is more important than ever. Secure Digital Markets - or SDM - is a Canadian digital asset brokerage that manages the increasingly complex transactions of digital asset trading.
A part of the GDA Group, a global digital assets firm specialising in capital formation and trading, SDA was spun out as a solution for institutions, family offices, exchanges and crypto miners, as well as individual customers. The company’s executive team has a quoted “50 years” experience between them in the early development and management of Bitcoin, which may be part of how SDM has remained a strong force in the crypto trading world despite uncertain business cycles and a volatile market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Health benefits
- Opportunity to work alongside highly talented international colleagues
- Be a part of the exciting future of the cryptocurrency revolution
Company HQ
Fashion District, Toronto, ON
Leadership
David Shafrir
(CEO)Currently Founder and Executive Chairman at Global Digital Assets (GDA). Previously Founder and President at Agency North, Principal at Disruptive Tech Capital and CEO and Founder at Cleverfox.com.
Mostafa Al-Mashita
(Director of Sales and Trading)Previously Head of Business Development at Global Digital Assets (GDA). Directed Western University's motionball Committee, fundraising towards motionball for Special Olympics.
Zachary Friedman
(CSO)Currently Co-founder at Global Digital Assets, Co-founder and CSO at Metaverse Group and Co-founder at NFT BAZL.
Salary benchmarks
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