Director of Demand Generation, Sonrai Security
Enterprise cloud security
Job no longer available
Enterprise cloud security
21-100 employees
Job no longer available
21-100 employees
Company mission
To deliver the preeminent platform for enterprise companies to understand, monitor, and govern risk across every part of their public cloud.
Role
Who you are
- 10+ years of experience in demand generation, growth marketing, or a similar role within B2B SaaS, cybersecurity, or cloud technology
- Proven track record in developing and executing successful demand generation programs that drive qualified leads and revenue growth
- Expertise in Marketo and Salesforce for campaign management, lead scoring, and reporting
- Strong analytical skills, with the ability to interpret data and metrics to optimize campaigns and strategies effectively
- Excellent written and verbal communication skills with a customer-centric mindset
- Experience managing and building teams
- Ability to work cross-functionally and collaborate with diverse teams to drive alignment and achieve business objectives
- Self-motivated, innovative, and results-oriented, with a strong attention to detail and organizational skills
What the job involves
- We're looking for a highly driven and strategic Director of Demand Generation to join our marketing team and fuel the growth of our new, first-of-its-kind, Cloud Permissions Firewall
- The Director of Demand Generation will play a pivotal role in creating and executing high-impact demand generation strategies that drive revenue growth and pipeline for Sonrai’s Cloud Permissions Firewall
- This individual will work closely with our marketing, sales, and product teams to understand our buyer's needs, develop targeted campaigns, and increase market awareness
- This role requires a deep understanding of the buyer journey and a track record of success in generating demand for SaaS security solutions
- This is a strategic role in the organization, reporting to the head of marketing and based in the Boston area in a hybrid capacity
- Lead and execute the demand generation strategy to drive pipeline and revenue growth
- Develop and manage multi-channel marketing campaigns across digital, email, content, and events
- Partner closely with product marketing to understand and articulate buyer personas, value propositions, and messaging that resonates with our target audiences
- Collaborate with sales to ensure alignment on campaign objectives, lead hand-off processes, and feedback loops for continuous improvement
- Measure, analyze, and report on campaign performance, including lead generation, conversion rates, and pipeline contribution, to inform data-driven decision-making
- Optimize lead nurturing programs and strategies to move prospects through the buyer journey
- Manage demand generation budget, ensuring optimal allocation and maximizing ROI on marketing investments
- Leverage marketing automation tools to streamline campaign execution, tracking, and reporting
- Stay current on industry trends, competitive landscape, and emerging cloud security needs to inform demand generation strategies
Our take
The rapid adoption of cloud computing has been a boon across all sectors, but it’s thrown up some substantial cybersecurity issues - especially for larger enterprises. As complexity increases, vulnerabilities become harder to keep track of and can get costly. To help combat these cyber data issues, Sonrai Security was created.
Enterprise security platforms like Sonrai have been attracting a lot of buzz and investment. The company tailors cloud security solutions for enterprises using AWS, Azure, Google Cloud, and Kubernetes, across dozens of industry verticals. The company is developing fast, too, with international growth and a patented platform, and is receiving a steady stream of VC backing to stay on top of the rapidly developing cybersecurity threat scene.
The founding team’s Q1 Labs project was acquired by IBM, who then appointed the pair to its new security division, which went on to grow into a multi-billion dollar business. With a justifiably strong industry reputation and imminent expansion to Europe and Asia, Sonrai looks set to continue its impressive trajectory.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$50m
SERIES C
Oct 2020
$20m
SERIES B
Total funding: $88.5m
Company benefits
- Employee Stock Options
- Generous Vacation
- Comprehensive Health Coverage: Medical, Dental and Vision
- Parental Leave
- Sick and WFH Days
Company HQ
Midtown South, New York, NY
Leadership
Brendan Hannigan
(CEO)Originally a Software Engineer, who then held various Presidential roles at Sockeye Networks and Q1 Labs. Subsequently worked as the General Manager of IBM Security. Has also served in various Board and Partner capacities at a number of cybersecurity companies.
Sandy Bird
(CTO)Co-founded and worked as CTO at Q1 Labs for over a decade. Subsequently served as the CTO of IBM Security.
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