Senior Growth & Insights Manager, Expedia Group
$155-217k
Employees in this role have the potential to increase their pay up to $248,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
Online travel shopping company
Be an early applicant
Online travel shopping company
1001+ employees
Be an early applicant
$155-217k
Employees in this role have the potential to increase their pay up to $248,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Minimum of 5 years in a Commercial Strategy, Marketing Analytics, or Senior Sales role (or similar)
- Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degree preferred. MBA a plus
- Experience within ecommerce or online affiliate marketing is highly desirable
- Business Acumen: A proactive, results-driven mindset with a clear focus on driving profitability and growth
- Strategic Insight: Strong understanding of marketing performance metrics and the ability to translate data into actionable business strategies
- Analytical mindset: Proven ability to manage and analyze large datasets with precision and efficiency. Proficiency in Excel and Tableau; familiarity with SQL and Python is a plus
- Stakeholder Engagement: Excellent communication skills with the ability to effectively influence and collaborate with stakeholders at senior levels
- Cross-functional leadership: Experience in managing cross-functional projects and coordinating business review processes
What the job involves
- We are seeking a proactive and commercially savvy Senior Optimization Manager to lead the optimization of our Strategic Partnerships and Affiliate business
- In this role, you will harness data-driven insights to evaluate campaign effectiveness, identify growth opportunities, and implement strategies that drive revenue and profitability
- In this role you will leverage your commercial acumen and influencing skills to shape and implement novel commercial strategies to maximise the impact of our campaigns
- These strategies will also be implemented across the organization through development of new Commercial Playbooks
- Additionally, you will manage the business rhythm, ensuring seamless preparation for weekly, monthly, and quarterly business reviews for senior stakeholders – this includes owning trading queries and commentary to teams outside SPA
- You will oversee Trading Reporting, collaborating with stakeholders both within and outside the Strategic Partnerships and Affiliates (SPA) organization, and providing a mix of automated and manual performance reports and analyses
- This role combines strategic thinking with analytical expertise to transform performance metrics into actionable recommendations, ensuring continuous improvement across affiliate marketing initiatives and broader business performance
- Develop and maintain comprehensive performance dashboards to track KPIs, including sales, traffic, conversion rates, and ROI
- Analyze trends and patterns in business performance to identify growth opportunities and areas for improvement
- Prepare and present regular performance reports to senior leadership and stakeholders; owning trading reporting, queries, and commentary as necessary to the highest levels of EG leadership and others
- Evaluate the effectiveness of marketing campaigns, with a particular focus on affiliate partnerships
- Conduct post-campaign analyses to identify key learnings and actionable recommendations
- Work with commercial and finance teams to integrate insights into campaign planning and execution through developing Commercial Playbooks
- Analyze affiliate performance data to identify high-performing partners and underperforming campaigns; suggesting and implementing optimizations to grow top- and bottom- line performance
- Recommend strategies for expanding the network of partnerships and maximizing the organisation’s profitability
- Partner with the Commercial teams (Business Development and Account Management), Operations, Finance, and Analytics teams to align on campaign goals and performance metrics
- Act as a strategic advisor to internal teams, ensuring that marketing efforts align with overall business objectives
Application process
- End Date: April 25, 2025
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 26 more jobs at Expedia Group