Analyst, Kate Farms
Commercial Insights & Analysis
$80-89k
+ A variable component
Plant-based tube feeding formulas and shakes
Be an early applicant
Plant-based tube feeding formulas and shakes
201-500 employees
Be an early applicant
$80-89k
+ A variable component
201-500 employees
Company mission
To make nutrition the foundation of health so people can live their best lives and be all they're capable of.
Role
Who you are
- Ideal candidates combine a background in strategy, consulting, marketing operations, or analytics with a proactive, collaborative, and curious mindset. This is an excellent opportunity for a self-starter eager to make a measurable impact in a dynamic environment
- BS / BA required, in statistics, finance, math, economics, business, computer science, or another analytical field
- 2–4 years of experience in consulting, marketing analytics, performance measurement, or business intelligence – preferably in healthcare or pharmaceuticals space
- Exceptional analytical and quantitative skills with the ability to interpret and summarize complex data that drive actionable plans and add value to the business
- Experience with advanced analytics (Excel, PowerBI, SQL, predictive modeling, etc.)
- Proven ability to structure complex problems, develop solutions, and craft recommendations and results into easily digestible messages, communications, and executive presentations
- Ability to coordinate and manage multiple different projects and requests of varying size and scope while adhering to tight timelines and producing superior outputs
- Excellent communication skills, both written and verbal, with the ability to convey complex information to a broad audience
- Possess a proactive attitude, initiative, and drive with a strong commitment to company mission and values
- Ability to work independently and collaboratively in a fast-paced, dynamic environment
- Respectfully shares and accepts feedback willingly from all levels of the organization
- The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions
- Effectively handle lifting of various objects weighing up to 12 pounds
- While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs
- Possess the ability to sit at a computer for extended periods of time
What the job involves
- Reporting to the Director of Omni-channel & Commercial Analytics, this role drives analytical excellence and strategic decision-making across Kate Farms
- The Analyst manages, transforms, and interprets quantitative and qualitative data, delivering actionable insights to shape go-to-market strategy, omnichannel initiatives, and commercial planning
- This position partners closely with Marketing, Sales, Business Operations, Demand Planning, and Finance to support business objectives through data-driven recommendations
- Act as Commercial analyst responsible for building, maintaining, and optimizing data models that inform key business driver metrics, omnichannel analytics, and go-to-market strategy
- Key Business Driver Analytics & Reporting
- Create, join, and manage complex data sets from multiple data sources in centralized data and visualization platforms (e.g. PowerBI, Azure, Adverity)
- Conduct quantitative analysis, including but not limited to efficiency and ROI, forecasting, correlation, regressions, and probability modeling
- Leverage existing and develop new analytical models and dashboards to deliver standard and ad hoc reporting to support business reviews, market analysis, omnichannel campaigns, and quarterly/annual planning
- Synthesize omnichannel campaign performance data, uncovering insights to proactively identify opportunities to improve ROI and engagement
- Develop A/B testing and experimentation frameworks to optimize creative, messaging, targeting, and timing
- Coordinate cross-functional omnichannel implementation, status tracking, and risk/mitigation plans
- Identify process improvement opportunities to streamline and automate key commercial operations and omnichannel activities to enable operations at scale
- Work cross-functionally with strategic partners (Marketing, Sales, Demand Planning, Finance) to evaluate present and evolving strategies and help inform data driven decision making
- Build segmentation models to identify high-value targets and tailor strategies to different audiences
Our take
Consuming the necessary food items to meet optimal nutrition goals can be difficult, requiring a lot of ingredients and preparation time that ultimately leads to people choosing easier options. Whilst there are supplements and food items that claim to tackle various vitamins or nutrients in one go, these are often not supported by science, contain dairy products, or are not suitable as legitimate nutrition formulas.
Kate Farms provides plant-based nutrition shakes and tube-feed formulas, providing its customers with a comprehensive formula of optimal nutritional intake within a single drink. The company offers an 'everyday' shake for daily nutrition goals, whilst also offering a medical nutrition formula for tube-fed people, a shake targeted for pediatric nutrition, and alternative options for people with diabetes or allergies.
Whilst other nutrition shake and soylent companies such as Huel will present fierce competition for Kate Farms, the company stands out by not focusing simply on daily health goals but by also providing comprehensive tube-feed options. Through this approach, the company shows promise to take the nutrition shake industry to a new level, providing essential health products to those that need it as well as offering supplementary products.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2022
$75m
SERIES C
Jan 2021
$9m
SERIES B
Total funding: $158m
Company benefits
- Medical
- Dental
- Vision
- Disability
- Life Insurance
- Flexible Spending Accounts (FSA)
- 401(k) Retirement Plan
- Paid Time Off
Company HQ
Summerland, CA
Leadership
Brett Matthews
(Chairman & CEO)Previously co-founded Imagita where they served as the CEO and Chairman for 14 years. Prior to that, they were the VP at On Target Media and also worked in Brand Management at Procter & Gamble.
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