Growth Marketing Analyst, Zola
$70-85k
More information about location
2 days a week in office (Manhattan, NY)
Online wedding registry, planner & retailer
Be an early applicant
Online wedding registry, planner & retailer
201-500 employees
Be an early applicant
$70-85k
More information about location
2 days a week in office (Manhattan, NY)
201-500 employees
Company mission
To make engaged couples happy.
Role
Who you are
- 2+ years of experience in Growth Marketing or an analytical role, with a specialization in Paid Search preferred
- Structured critical thinker who can distill direct and actionable insights from data
- Strong written and verbal communicator with the ability to translate analysis into clear, compelling narratives for stakeholders
- Scrappy mentality, sharp attention to detail and the ability to build working relationships across functional teams
- Comfortable working with data with strong excel skills; experience with Looker is a plus
- Collaborative team player who can serve as a brand ambassador both inside and outside the company
- Passionate about working at Zola!
What the job involves
- Growth Marketing is a highly visible and cross-functional team within Zola whose responsibility is to acquire new couples and foster their engagement with Zola’s full wedding planning ecosystem
- This position offers exposure to a broad range of marketing channels and business functions
- The ideal candidate would describe themselves as a data-driven problem solver who can think about the business holistically to help drive growth
- This full-time role will be hybrid at our office in NYC
- Implement the growth strategy for established and new acquisition channels for Zola
- Own evergreen and ad hoc reporting across the full marketing mix, including SEM, SEO, paid social, streaming, audio and affiliate
- Monitor channel and portfolio-level KPIs, pacing to budget, and performance to forecast
- Conduct day-to-day data analysis and analytics across multiple channels, extracting actionable insights
- Analyze and report on creative performance across various platforms, including paid social and streaming
- Work closely with other departments (e.g., Creative, Strategy) and liaise third party partners to align on project goals and deliverables
Our take
Zola is one of the most well-known and popular online wedding registries. It makes it easier for couples to build a gift registry by partnering with hundreds of brands, while also offering a range of other wedding related services such as guest list and invite planning, wedding website creation, and even wedding dress sales.
Since launching in 2013, the company has become one of the biggest disruptors in the growing wedding registry niche, just ahead of the likes of Honeyfund and Crate & Barrel. With the US wedding industry worth roughly $70.3B, there’s plenty of profit to be made in this space, despite competition from giants like Amazon and Target.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2018
$100m
SERIES D
Jan 2018
$25m
SERIES C
Total funding: $169.3m
Company HQ
World Trade Center, New York, NY
Leadership
Shan-Lyn Ma
(Co-Founder & CEO)Former Senior Product Marketing Manager at Yahoo, and Chief Product Officer at ecommerce jewelry company Chloe + Isabel. Before co-founding Zola, founded and was General Manager of artisanal food marketplace Gilt Taste.
Nobu Nakaguchi
(Co-Founder & Chief Design Officer)Before co-founding Zola, worked for Gilt Groupe in a number of senior roles including Product Management and User Experience. Founded and was Design Director at nn27, a digital product design consultancy.
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