Senior Content Marketing Manager, SWORD Health
Thrive
$109.2-171.6k
OTE
$103.3-162.3k
BASE
+ Net equity value per year: $12,250 - 19,250
More information about location
Connecting physical therapists with technology
Open for applications
Connecting physical therapists with technology
501-1000 employees
Open for applications
$109.2-171.6k
OTE
$103.3-162.3k
BASE
+ Net equity value per year: $12,250 - 19,250
More information about location
501-1000 employees
Company mission
To free 2 billion people from pain.
Role
Who you are
- If you have a proven track record of driving customer acquisition in a B2C environment using channels like email and direct mail, we’d love to meet you
- 6+ years of copywriting and content strategy experience, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier consulting company or agency
- In or has the ability to work PST time zone hours
- Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients
- Self motivated with a bias for action
- Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action
- Positive, can do attitude
- Creative and analytical thinker - comfortable using data to identify new high impact opportunities to test and drive Move enrollments
- Extremely proactive, and adaptable to a fluid environment
- Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
- Deep passion for solving problems in fast-paced, startup environment
What the job involves
- Thrive, Sword Health’s flagship AI pain care solution is seeking a senior content manager - a copywriter and creative strategist to optimize enrollments in 2025
- Reporting to the Head of Marketing, Thrive, this individual will create compelling content to drive member enrollments, activation, and program completion across key employers, clients, and health plans in the US
- Leveraging channel expertise in email and/or direct mail, and exceptional content creation skills, they will play a pivotal role in helping the Thrive team achieve ambitious growth goals.This individual is a strong B2C, direct-response writer with a deep understanding of the nuances of this style, including everything from crafting compelling subject lines and strong CTA to engaging headers and push notifications
- They are equally comfortable with long-form and short-form content and are skilled at identifying and supporting key initiatives to drive growth among top clients
- Lead copywriter for high-performing B2C content across key channels, including email, direct mail, landing pages, push notifications, and SMS, to drive program enrollment and member engagement
- Support the strategy and execution of lifecycle and growth campaigns, working closely with the Strategy & Ops associate and Head of Marketing
- Concept and write creative assets for thematic campaigns, webinars, one-pagers, and social content
- Collaborate with design to develop on-brand, visually compelling assets that elevate campaign impact
- Partner cross-functionally with teams across Design, Growth Marketing, Brand, Marketing Ops, Data, Customer Success, Clinical, and Operations to ensure content excellence and alignment with broader goals
- Bring creative and analytical thinking to ideate and test new approaches to drive enrollments to Thrive
Our take
For a number of reasons including cost, only about 30% of patients complete their physical therapy regimens. This results in millions of people not receiving the full breadth of care they need to reach full recovery. And physical therapy practices are missing out on a massive amount of revenue potential.
SWORD Health’s clinical-grade virtual therapy platform pairs physical therapists with FDA-listed wearable technology to deliver personalized treatment plans that are more effective, easier and less expensive than traditional physical therapy. This encourages patients to complete their regimes, and allows practices to bolster their income.
The company works with insurers, health systems and employers across globe, with companies from the Fortune 100 and 500 companies included among its clients. It is the fastest-growing MSK company, and a double-Unicorn. New funding will support SWORD in its plans to prepare for an IPO, perhaps as early as 2025.
Steph
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Jun 2025
$40m
LATE VC
Jun 2024
$30m
LATE VC
Total funding: $367.5m
Company benefits
- A stimulating, fast-paced environment with lots of room for creativity
- A bright future at a promising high-tech startup company
- Career development and growth
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
- A stimulating environment with room for creativity
- A flexible environment where you can control your hours (remotely) with unlimited vacation
- Access to our health and well-being program (digital therapist sessions)
- Remote or Hybrid work policy
Company HQ
Chelsea, New York, NY
Leadership
Virgílio Bento
(Co-Founder & CEO)Co-Founder of EX Capital. Received their PhD in Electrical Engineering from the Universidade de Aveiro.
Márcio Colunas
(Co-Founder & CSO)Co-founded EX Capital and Findster Technologies. Previously worked as an Analyst/Software Engineer at Neuroinova, and was a Researcher at the Universidade de Aveiro.
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