Channel Marketing Manager, SteelSeries

Salary not provided

Mid level

Chicago

Leading gaming and esports equipment

Job no longer available

Leading gaming and esports equipment

201-500 employees

B2CRetailGamingEntertainmentVirtual Reality

Job no longer available

Salary not provided

Mid level

Chicago

201-500 employees

B2CRetailGamingEntertainmentVirtual Reality

Company mission

To help every gamer push the boundaries of awesome and feel like a star.

Job

Company

Role

Who you are

This employee must have strong organizational, prioritization, and analytical skills, as well as proven results integrating with cross-functional teams

What the job involves

The Channel Marketing Manager's primary responsibility is to support the growth of the Best Buy and our Canadian Retail Accounts (Including Best Buy, GameStop, Canada Computers and more) through the implementation of regional and national marketing strategies that drive demand for SteelSeries and KontrolFreek products
This role requires frequent interaction with the sales counterparts, product managers, finance, agency partners and customers (retail merchants and retailer marketing contacts). This employee must have strong organizational, prioritization, and analytical skills, as well as proven results integrating with cross-functional teams
Key areas of responsibilities will include-but will not be limited to-marketing support for the sales team, in-store merchandising, project management, media planning, new product roll-out, and effective communication with both internal and external stakeholders
Lead your Accounts: Manage and develop channel-specific marketing campaigns to increase the visibility and drive sell-thru; develop understanding of retailer funding requirements; execute approved programs and ensure compliance
Omni Marketing: Oversee development of marketing material for promotions, instore displays, associate training, and new product introductions; includes writing creative briefs for projects small and large
Budget Management: Utilize financial acumen in the creation and adherence to budgets, MDF accruals, and a focus on optimizing spend and maximizing return
Paid Media Management: Partner with agency and retailer media teams to develop on and off-site advertising campaigns and sponsored product programs. Implement robust tracking to ensure the development and timely delivery of collateral, promotions, and digital activations
Champion for A+ merchandising online, including creation of A+ product pages, product videos, How-To Guides, webinars, product selector tools and other best practice merchandising tools
Data Management: Manage the setup and maintenance of product details in retailer portals, ensuring accuracy and adherence to customer-specific requirements. Troubleshoot issues in collaboration with retail partners to maintain highest levels of data integrity
Analytics: Measure and report the success of marketing tactics and digital campaign KPIs along with their longer-term business impacts. Monitor and suggest improvements to optimize impressions, CTR, CPC, and ROAS to continually improve the effectivity of investments
Build Relationships: Establish and grow working relationships with appropriate internal, customer, and third-party partners. Prepare and present to key internal and external audiences. Utilize facts and data to articulate strategies designed to achieve aligned priorities and goals. Lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
WITHIN 1 MONTH YOU WILL:
Have met the appropriate stakeholders and established a regular cadence of communications with them
Have a solid grasp on company and your individual goals, objectives, and workflows (i.e. “how things work internally”)
WITHIN 3 MONTHS YOU WILL:
Report out paid media results and opportunities to optimize
Managing the budgets for your accounts and holding team members accountable
Create a training calendar and content update schedule with sales team
Supporting promotional events with retailer specific creative
Leading line review presentations with sales counterparts
WITHIN 9 MONTHS YOU WILL:
Launch new products in your channel
Update instore displays from design initiation to instore set

Our take

International gaming gear manufacturers SteelSeries have been supplying the gaming community with accessories, peripherals, and software since 2001. Part of its ethos is reinvesting in the community, hosting gaming tournaments and promoting teams and players - but this mainly serves to bolster its substantial sector reputation, which makes it a key player in the market alongside industry giants like Nintendo, Nvidia, and Logitech.

SteelSeries was acquired in late 2021 by the Danish headset and hearing aid maker GN Store Nord, in a deal worth over £1 billion, which has helped fund major research and development on its products. The company has also made acquisitions, with high-end gaming product manufacturers KontrolFreek and Nahimic acquired in the same year, which will further expand the company’s scope and reputation for quality products.

This is part of a broader spate of acquisitions that have reshaped the gaming industry over the past couple of years, a period during which gaming revenue sharply increased. The global market is expected to pass $15 billion by 2026, and SteelSeries look set to score a substantial slice of this.