Associate Director of YouTube Ads, Zeta Global
$100-120k
+ Employee Equity and Stock Purchase Plan
Cloud-based marketing technology
Open for applications
Cloud-based marketing technology
1001+ employees
Open for applications
$100-120k
+ Employee Equity and Stock Purchase Plan
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- Experience with Google Ads is required
- DV360 experience is a plus but not required
- 5+ years of hands-on experience with all YouTube ad formats and objectives (Awareness, Traffic, and Video Actions)
- Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management
- Meticulous attention to detail
- Excellent communication skills
- Strong quantitative skills
- BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
What the job involves
- The Associate Director, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients
- Responsibilities include overseeing all aspects of YouTube ad campaign pricing, setup & optimization, pacing management, and reporting
- You will serve as the primary subject matter expert and point of contact for the advertisers you’re managing
- The role requires a combination of hands-on ad management as well as client communication
- You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the YouTube advertising ecosystem
- You will leverage your experience to position campaigns for success and find creative solutions to problems
- This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units
- Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager
- Manage all YouTube ad formats in Google Ads/Google Ads Editor (Bumper, Skippable, Non-skippable) with both Awareness and Conversion Objectives
- Work with pre-sales teams to provide pricing and recommendations for YouTube campaigns
- Act as the internal and external POC for live and upcoming campaigns, implement requested changes and ensure client requests are operationalized
- Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company values
- Champion A Growth Mindset - We share in driving continuous growth for our customers, partners, colleagues and Zeta
- Commit to Customers - We know our customers’ business as well as they do, execute with excellence and generate success.
- Spark Innovation - Together we bring fresh perspectives and curiosity to inspire and activate our next best idea
- Actively Collaborate - We listen, learn, support and elevate each other to work collectively toward solutions.
- Embrace Diversity - We are inclusive of all backgrounds and cultures, creating an environment of trust and belonging
- Support Our Communities - Our ZetaCares program elevates underserved communities through volunteer initiatives.
Company HQ
Midtown South, New York, NY
Articles
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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