Marketing Operations Manager, Snappy
$110-135k
+ Annual target bonus
All-in-one gifting company
Be an early applicant
All-in-one gifting company
201-500 employees
Be an early applicant
$110-135k
+ Annual target bonus
201-500 employees
Company mission
To spread happiness through fun, thoughtful gifts.
Role
Who you are
- The ideal candidate will be an expert in HubSpot and possess a deep understanding of marketing data analytics infrastructure, lead routing (ChiliPiper), campaign management, and lifecycle management
- In addition to having a deep knowledge of Salesforce
- They must be extremely detail-oriented, an excellent project manager, and have a deep interest in GenAI
- 5+ years of experience in marketing operations or a related field, with a strong emphasis on B2B marketing
- Expert proficiency in HubSpot and Salesforce; familiarity with Chilipiper, Outreach, ABM platforms, and Tableau
- Salesforce administration certified is a big plus
- Proven track record in data management, campaign execution, and reporting
- Strong analytical skills with the ability to translate complex data into clear, actionable insights
- Extremely detail-oriented with a focus on accuracy and consistency in data management
- Experience managing multi-channel marketing campaigns and optimizing for customer acquisition and retention
- Excellent project management, communication, and collaboration skills
- Ability to work in a fast-paced, dynamic environment, especially during peak seasons such as Q4
- B2B startup experience is a plus
What the job involves
- Snappy, the award-winning gifting company, is seeking a highly skilled and motivated Marketing Operations Manager to join our dynamic team
- Reporting directly to the Head of Revenue Operations, this role is crucial in ensuring the seamless execution and optimization of our marketing initiatives
- Oversee and optimize our marketing tech stack primarily HubSpot and including Chilipiper, Zoominfo, and Salesforce
- Ensure data integrity and consistency across marketing systems, ensuring that marketing data aligns seamlessly with broader company systems and reporting for comprehensive accuracy and reliability
- Develop and streamline processes to enhance operational efficiency
- Manage integration of marketing systems with Salesforce for seamless data flow
- Own the end-to-end execution of marketing automation programs, including campaign setup, QA, scheduling, segmentation, and performance tracking
- Manage high-volume email communications (200K+ monthly), ensuring deliverability, compliance, and performance across all lifecycle stages
- Build and optimize workflows in HubSpot to support lead nurturing, onboarding, retention, and reactivation efforts
- Continuously test and improve messaging, subject lines, and send strategies to drive engagement and conversion
- Collaborate with content and product marketing to ensure campaigns are align
- Collaborate with marketing and GTM teams to gain insights on campaign performance and pipeline creation
- Manage the technical setup, execution, and optimization of marketing campaigns, including uploading event lists for proper campaign attribution
- Implement and monitor multi-touch attribution reporting to identify patterns and trends within the buyer’s journey
- Conduct A/B testing and experiments to optimize campaign performance and conversion rates
- Work closely with cross-functional teams, including IT, Business Intelligence, Sales, Customer Success, and Product, to align on customer segmentation, messaging, and campaign objectives
- Support the Demand Generation Director in developing and executing operational aspects of marketing strategies for customer acquisition, retention, and revenue growth
- Recommend, evaluate, and implement new marketing technology to enhance team productivity and impact
- Provide actionable insights through comprehensive reporting and analytics
- Create, monitor, and refine dashboards and reporting metrics (e.g., lead conversion, pipeline, activations)
- Translate complex data into clear, actionable insights to inform strategic decision-making
- Develop and refine workflows to drive marketing team efficiency
- Stay current on industry trends, including GenAI, and bring forward innovative strategies to enhance performance
Our take
Snappy is revolutionizing corporate gifting with a platform that utilizes AI and demographic data to help businesses choose personalized employee gifts. With the ability to integrate into existing HR platforms, Snappy makes corporate gifting more efficient while streamlining budget management and maximizing impact.
Already the company has garnered the trust of major corporations, including Microsoft, Adobe, and Uber, which highlights its ability to provide impactful gifts that strengthen client and employee relationships. As the company continues to experience significant year-over-year growth, its success demonstrates that there is a growing demand for thoughtful gifts.
Recently, Snappy secured significant funding, underscoring investor confidence in the company's vision and future prospects. The funds will be used to enhance the platform's offerings, boost research and development, and further expand its product range, solidifying Snappy's position as a leader in the gifting space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
64% employee growth in 12 months
Company
Company HQ
Union Square, New York, NY
Leadership
Hani Goldstein
(Co-Founder & CEO)BA in Psychology from Tel Aviv University, followed by Business at Stanford. Served as an Attorney in the Israeli Justice Ministry before founding Snappy in 2015.
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