Growth Marketing Specialist, At-Bay
$90-120k
Insurance for the digital age
Be an early applicant
Insurance for the digital age
201-500 employees
Be an early applicant
$90-120k
201-500 employees
Company mission
To help businesses meet digital risk head-on.
Role
Who you are
- This is a great opportunity for someone early in their marketing career who’s eager to learn, contribute, and grow within a high-impact team
- Supported the execution of email campaigns using marketing automation platforms like HubSpot or a similar tool – helping with audience segmentation, scheduling, and basic performance tracking
- Assisted in pulling campaign metrics such as open rates, click-through rates, or attendance, and contributed to team discussions on potential improvements
- Helped draft or organize campaign plans and timelines to support product launches or sales initiatives, ensuring key details and deadlines were met
- Contributed to the planning and logistics of webinars or virtual events, including setting up registration pages, coordinating invites, and preparing follow-up emails
- Collaborated with teammates in Marketing, Sales, or Product to gather inputs and align on messaging for customer-facing campaigns
- Took initiative to learn from campaign results, sharing observations about what’s working and where improvements could be made
What the job involves
- At-Bay’s Marketing Team is focused on building smarter go-to-market strategies through our innovative InsurSec approach. As a Growth Marketing Specialist, you’ll help shape how we reach, educate, and convert our target audiences, working side-by-side with Sales, Product, and Security Services
- You’ll be part of a collaborative, fast-paced team that combines creativity and strategy to tell At-Bay’s story, strengthen customer relationships, and deliver measurable business impact
- We’re looking for a Growth Marketing Specialist to execute and optimize campaigns that fuel pipeline and product adoption. In this role, you’ll manage At-Bay’s customer webinar program – running everything from promotion to follow-ups – and use HubSpot to build email workflows that support key go-to-market initiatives
- By 3 months…
- Complete onboarding and training sessions across our product, platform, and target personas
- Get familiar with our tech stack (HubSpot, Salesforce, Intercom, Wordpress, etc.) and understand how campaigns are built, launched, and reported on
- Gain a clear understanding of our current onboarding campaigns and multi-channel touch points to see how marketing supports and influences the full customer journey
- Listen to Sales and Security Services calls to learn how prospects engage with At-Bay’s offerings
- By 6 months…
- Own planning, execution, and analysis of all At-Bay customer webinars, aligning closely with cross-functional teams to drive attendance and follow-up outreach
- Build, launch, and report on nurture and promo campaigns in HubSpot to increase product adoption, optimizing based on performance data
- Contribute to campaign reporting and optimization efforts by tracking key metrics and sharing insights with the team
- Collaborate with the Marketing team to update landing pages, campaign assets, and outreach templates to reflect evolving messaging
Our take
At-Bay offers insurance tailored for the modern era, addressing the growing cyber security threats that businesses encounter today. With the increasing risk of cybercrime, having the right protection is essential. At-Bay has revolutionized the insurance industry by providing solutions that allow businesses to confront digital risks with ease.
Founded in 2016, At-Bay tripled its headcount in recent years and now has offices in New York, Los Angeles, Dallas, Atlanta, Portland, and Chicago. The continuous expansion is not surprising as experts predict the cybersecurity insurance industry will grow to $23B by 2025 as more businesses discover the importance of protecting themselves online.
What makes At-Bay stand out is that its brokers can provide quotes to interested businesses in seconds and will devise modern risk management plans which are paid for in instalments. Its policies can cover up to $10M in limits for commercial businesses and up to $5B for Cyber and Tech E&O coverage. In 2023, At-Bay added an Admitted Cyber Insurance Product for use by small businesses and a Miscellaneous Professional Liability feature, exemplifying it's continued commitment to innovating the insurance sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$20m
SERIES D
Jul 2021
$185m
SERIES D
Total funding: $292m
Company benefits
- Medical/private health insurance
- 401k with 4% match or retirement plan
- Hybrid or flexible remote work
- Paid parental leave
- Fitness benefits
- Learning & development
- 20 days paid vacation and 2 floating holidays
- Quarterly wellness days
- Monthly happy hour, team outings & events
- New hire stipend
- 2 free lunches a week and meal budget
- Company retreat
Company HQ
Rincon Hill, San Francisco, CA
Leadership
Rotem Iram
(Co-Founder & CEO)A former McKinsey Consultant who was also a Software Engineer at RAD Data Communication. Served as COO at K2 Intelligence.
Roman Itskovich
(Co-Founder & CRO)Began their career at McKinsey before moving to Bain Capital as a Senior Associate. Was also the VP of Financial Products at Ebury.
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