Marketing Manager, GHGSat
+ Competitive OTE + Stok Options
Satellites for emissions monitoring
Open for applications
Satellites for emissions monitoring
201-500 employees
Open for applications
+ Competitive OTE + Stok Options
201-500 employees
Company mission
To accelerate the decarbonization of our planet by providing actionable metrics and insights that empower the economies of tomorrow.
Role
Who you are
- Proven experience (3-5 years) in a marketing manager role, with a focus on lead generation, event management, and content creation - working with landfill operators, financial services, government and partners preferred
- Sound understanding of digital marketing channels, analytics tools, and CRM systems (e.g., Salesforce) to drive lead generation and track campaign performance
- Effective communication and interpersonal abilities, with a knack for building relationships and influencing stakeholders across the organization
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment
- Strong balance between creative thinker with a strategic mindset and a go getter to execute plans flawlessly
- Email Marketing, Website Content and Branding experience a plus
- Ideally a Bachelor’s Degree in Marketing, Business Administration, or a related field
What the job involves
- As the Marketing Manager, Industry, Government & Partners at GHGSat, you will be the strategic driver of new ideas to build awareness and generate leads
- You will work with the dynamic I&G and Partnerships teams to help bring GHGSat’s vision and unique value proposition to the many companies who are keen to monitor and reduce their emissions
- Reporting to the Director of Marketing, and with the support of a strong marketing team, you will play a significant role in supporting of the organization’s ambitious growth goals
- Develop and execute comprehensive lead generation strategies to support the sales team in meeting targets
- Utilize various marketing channels such as digital advertising, email campaigns, social media, and content marketing to generate high-quality leads
- Identify new opportunities to increase leads across the funnel (TOFU/MOFU/BOFU). Examples include but are not limited to sponsorships, trade associations and publications, targeted ABM campaigns, email marketing, etc
- Support Partnerships team to support marketing activities and drive partner lead gen
- Work with Growth Marketing and Marketing Ops to track campaigns and measure results
- Identify and collaborate with the sales team on trade shows/events, to prioritize ones to participate in; with a lens towards awareness, consideration, lead gen, revenue and ROI – providing analysis and recommendations on future participation
- Work closely with Events Manager to ensure flawless execution of events and provide them with the right information so we are putting our best foot forward
- Explore other types of events (i.e. webinars, executive roundtables, VIP events, etc.) to try to generate more meetings and opportunities
- Working with your sales counterparts, proactively identify tools and resources they can use to help increase new meetings, lead conversions and deal closings
- Work with PR to identify thought leadership content to improve brand awareness, especially pertaining to target market
- Lead the development of a library of customer stories, case studies, white papers, etc. that would be of interest to our target market
- Partner with Product Marketing to ensure that messaging, value propositions, one-pagers are aligned with the needs of the sales team as well as with the product team
- As a lean team we all roll our sleeves up to get the job done. Your willingness to chip in and help out is critical to the overall success of the team!
Our take
As organizations worldwide ramp up their decarbonization efforts, GHGSat is setting out to empower them with emissions data and intelligence that will help optimize their performance and support them in upholding environmental standards.
The company operates a network of satellites that allow for the high-resolution sensing of greenhouse gasses in the atmosphere, that is precise enough to attribute emissions to individual facilities. Through this, it is able to monitor decarbonization progress for specific organizations and support them in making more impactful changes.
In 2022, whilst operating six satellites, GHGSat was able to observe over 500,000 facilities across the globe. In 2023 it added an additional three satellites to its network, which it says will almost double its measurement capacity. As the only company currently delivering high-resolution emissions measurements, GHGSat is in a great position to capitalise on the rising demand for its tech.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2023
$22m
SERIES C
Nov 2021
$14.6m
GRANT
Total funding: $91.6m
Company benefits
- A creative and highly motivating work environment
- Health benefits
- Flex time
- Continuing development
Company HQ
Le Plateau-Mont-Royal, Montreal, QC
Leadership
Stephane Germain
(President)Was Board Chair at Xiphos Systems Corporation for 13 years, and prior to this worked as a Consultant for Bain & Company.
Salary benchmarks
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