Marketing Lead, Gemini
Europe
+ Long-term incentive in the form of a new hire equity grant
More information about location
Cryptocurrency exchange platform
Be an early applicant
Cryptocurrency exchange platform
1001+ employees
Be an early applicant
+ Long-term incentive in the form of a new hire equity grant
More information about location
1001+ employees
Company mission
To unlock the next era of financial, creative and personal freedom
Role
Who you are
- The ideal candidate is collaborative and has experience partnering with cross-functional teams to launch campaigns, has a strong understanding of customer behavior, and has the ability to leverage data to develop comprehensive marketing strategies
- 8+ years of experience in a variety of marketing roles across growth, product marketing, and brand
- Deep understanding of the crypto industry in Europe including current trends, price movements, etc
- Experience developing creative with a strong eye for copy, design, and brand storytelling
- Ability to establish strategic priorities, create project plans, and stay organized
- Strong understanding of customer behavior and segmentation
What the job involves
- Gemini is looking for a motivated crypto marketer with a deep understanding of the European crypto industry to join as our Europe Marketing Lead
- They will be responsible for creating go to market plans for key product launches, developing messaging and creative to support growth initiatives, and support localized brand efforts
- This position will play a crucial role in the success of our European expansion. Success in this role requires a strong bias for action
- Product Marketing: Develop the European marketing strategy for key product launches including positioning, messaging, go to market plans, and campaign launch. This person will be able to translate the brand and support localization efforts across several key markets in Europe including events, partnerships, etc
- Cross-Functional Collaboration: Work closely with the European leadership team and global cross functional partners to develop marketing plans that align with leadership objectives and key KPIs including user growth
- Creative Campaign Development and Measurement: Work with our growth team on creative to drive exponential growth across our web and mobile user acquisition funnels, and track and measure performance
- Customer Obsessed: Work with cross functional partners including social media, customer support, and product teams to develop a deep understanding of the customer experience in Europe and use those insights to drive change that helps us grow faster. Drive customer engagement through improved messaging and user experiences
Salary benchmarks
Our take
Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including in New York - a state not often covered by crypto exchanges.
As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. They also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.
The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. However, by operating within regulations and with the recent announcement of its official registration as a digital asset service provider in Europe (where it serves more than a dozen countries), Gemini is in a strong position to face the continued crackdown on unauthorized activity in this market and make a space for itself in the DeFi future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$400m
GROWTH EQUITY VC
Total funding: $400m
Company benefits
- Flexible vacation policy
- Retirement plan matching
- Generous parental leave
- Comprehensive health plans
- Training and development
- Health and wellness perks
- Community events
Company HQ
New York, NY
Leadership
Tyler Winklevoss
(CEO)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.
Cameron Winklevoss
(President)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.
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