Lifecycle Marketing Manager, StartEngine

• 3–6+ years in lifecycle/CRM marketing, marketing operations, or retention marketing (B2B, fintech, marketplaces, or SaaS a plus)
• HubSpot power user (required): building workflows, segmentation, automation, reporting; comfort debugging logic
• Strong copy and messaging instincts with a customer-first, outcomes-driven approach
• Analytical mindset: ability to use data to prioritize, test, and optimize
• Experience with email program management (templates, testing, deliverability basics)
• Comfortable operating cross-functionally and managing multiple stakeholders

Desirable

• We’re looking for a Client Lifecycle Marketer to own lifecycle marketing initiatives for issuers raising capital on our platform
• This role will build and operate scalable, high-performing email/SMS/communications programs that help issuers move through key milestones (onboarding → launch prep → live raise → post-raise), while improving issuer experience and measurable outcomes
• You’ll be hands-on in HubSpot, partnering closely with Client Success, Growth/Performance Marketing, Product, and Operations to deliver the right message to the right issuer at the right time—at scale
• Own issuer lifecycle strategy across onboarding, activation, launch readiness, live fundraising, and post-raise nurture/retention
• Build and optimize HubSpot programs: workflows, sequences, lists/segments, lead scoring (if applicable), and lifecycle stage logic
• Create and manage multi-channel communications (email, SMS/text, in-app/other comms as applicable) including: onboarding and education series, milestone-based reminders and nudges, campaign readiness and compliance-oriented comms (in partnership with Legal/CS), performance check-ins and best-practice playbooks, and re-engagement and win-back programs
• Develop segmentation based on issuer stage, industry, fundraising status, behavior, and operational signals
• Run testing and optimization: A/B tests, deliverability monitoring, template improvements, send-time experiments, message hierarchy
• Partner with Directors of Funding Growth to align messaging with real client needs, and to surface insights back into playbooks and enablement
• Collaborate with Product/Eng/Ops to ensure events/data are usable in HubSpot (properties, lifecycle definitions, instrumentation)
• Maintain a content library of modular templates/snippets that can be reused and personalized
• Report on results weekly/monthly and translate performance into action: what’s working, what’s not, and what to change
• Is: owning issuer lifecycle comms end-to-end, building scalable programs, improving issuer outcomes
• Isn’t: a copywriter role or a purely strategic role—this is also hands-on execution in HubSpot