CRM Manager, Stitchfix
$94.9-158k
+ Equity
Online personal styling
Be an early applicant
Online personal styling
1001+ employees
Be an early applicant
$94.9-158k
+ Equity
1001+ employees
Company mission
To change the way people find clothes they love by combining technology with the personal touch of seasoned style experts.
Role
Who you are
- You have 5+ years of experience CRM marketing, with a strong emphasis in ecommerce focused Lifecycle
- You have experience leveraging Push and SMS across all CRM tactics
- You have experience managing people
- You take ownership, are an inventive problem solver, and have a high level of accountability
- You have experience working with and running highly personalized CRM programs at scale
- You are great at building cross-functional relationships, and are able to navigate and partner with stakeholders across Creative, Product, Engineering, and Customer Service
- You are able to make decisions quickly, move to execution expeditiously, monitor progress and adapt as necessary
- You have strong project management skills
- You are highly data-driven and understand how to design and optimize marketing programs
- You possess a strong understanding of consumer mindset and consumer empathy
- You thrive in a fast paced environment and are able to adapt to changes quickly
- You demonstrate exceptional verbal and written communication skills
What the job involves
- Stitch Fix is looking for an experienced and highly driven CRM Marketer to own specific parts and strategic pillars within the CRM org, while driving growth and innovation
- In this role, you will analyze, strategize, and execute on CRM initiatives centered around our curated shopping experiences, Fix and Freestyle
- You will be part of a team that strengthens all CRM communications, builds a robust Lifecycle program, and creates a seamless and engaging experience for our customer
- Alongside the team you will work across the following channels: Email, App Push, Direct Mail, SMS and Packaging Inserts
- This role will be tightly integrated with our Creative, Data Science, Client Experience and Engineering teams, and expected to be in close touch with learnings from all other marketing channels
- Work closely with the Director of CRM while strategically owning programs like Lifecycle and Transactionals, as well as cross-functional projects
- Build new innovative Lifecycle strategies, while also evolving the current Lifecycle offering
- Implement a strong content strategy into all of our communications, that puts our Stylists at the forefront
- Work with a highly motivated and data-driven team
- Implement new channels and initiatives
- Create and share out high level reporting for leadership across the organization
- Optimize how we plan, develop and execute marketing initiatives across all channels (email, push notifications, direct mail, and in package)
- Drive measurable improvements in customer engagement, loyalty, decreased churn and increased reactivation rates
- Leverage analytics to inform our strategy and identify new opportunities
- Build and strengthen relationships across the organization
Our take
Shopping online for clothes is not always a fun experience. Finding clothes you like is only half the battle. Sizing guides and return policies seem to have been designed to be challenging to understand, and can also vary wildly from company to company.
Stitchfix sets out to change this by making online clothes shopping personalized and hassle-free. Customers take a survey on their personal tastes, and pay a one-off fee for a stylist, to receive a box of 5 personalized items. Then, they simply pay for any items they keep, or return what they don't want free of charge. The stylists fee is deducted from the first purchase and if they keep all 5 items, they receive a discount.
Stitchfix's unique blend of technology, and human touch in styling, allows the company to deliver its personalized experience at scale, with its growing data sets putting them in a great place to predict consumer trends and preferences. Unfortunately, the company has been hit hard by the current economic climate - cutting staff back in June 2022 as well as again in early 2023. Only time will tell if this once exciting brand will be able to bounce back from this bump in the road and find success again in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2014
$30m
SERIES C
Oct 2013
$12m
SERIES B
Total funding: $47.6m
Company benefits
- Leadership, managing people program, career journey & other training opportunities
- Company equity for eligible roles
- Medical, dental and vision benefits
- 401(k) plan
- Unlimited vacation for qualified roles
- Competitive parental leave
- Enjoy 40% off of Fixes plus access to quarterly sample sales
- Collaborative workspaces - Open floor plan with standing desks & living room seating throughout
Company HQ
Financial District, San Francisco, CA
Leadership
Katrina Lake
(CEO)BA in Economics from Stanford. MBA from Harvard Business School. Previously 2 years as an Associate at The Parthenon Group and 2 years as an Associate at Leader Ventures.
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