Head of Paid Search, MANUAL
More information about location
3 days a week in office
Healthcare at scale
Be an early applicant
Healthcare at scale
201-500 employees
Be an early applicant
More information about location
3 days a week in office
201-500 employees
Company mission
To extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity, hair loss and menopause.
Role
Who you are
- 8+ years of hands-on experience in paid search, with a proven track record of managing eight-figure (or larger) annual budgets in a high-growth DTC, e-commerce, or marketplace environment
- Proven at both altitude and depth – you can present a strategic vision to C-suite and then dive into a Search Query Report to diagnose a performance issue with an analyst
- Expert-level, hands-on knowledge of Google Ads, Search Ads 360, and Google Analytics. Experience with SQL and data visualisation tools (e.g. Looker, Tableau) is a significant plus
- A people leader who has experience hiring, managing, and developing high-performing teams. You know how to motivate specialists and build a world-class function
- Deeply analytical and quantitative. You are fluent in incrementality, media mix modelling, and attribution theory and can translate complex data into actionable insights
- A master of scale; you understand the unique challenges and opportunities that come with managing massive, always-on campaigns and don't flinch at £1M+ daily spend
- Thrive in hyper-growth, ambiguity and pace; you are a calm head under pressure and can make decisive, data-backed decisions quickly
- An excellent communicator who can articulate complex search strategies and performance metrics to a range of stakeholders, from junior marketers to the board
What the job involves
- You’ll own the strategy, execution, and multi-million-pound budget for our entire search ecosystem across all markets
- You will lead a growing team of specialists, implement cutting-edge automation and bidding strategies, and ensure search remains our most efficient and scalable performance channel
- You will have the resources, data infrastructure, and executive support to build a best-in-class operation, testing the limits of platforms like Google and Bing while pioneering our strategy for emerging search environments
- Own the global search strategy – Develop and execute a comprehensive paid search strategy across Google, Bing, and emerging platforms, tailored to different products and international markets
- Command a ten-figure budget – Take full ownership of the paid search P&L, managing one of the largest DTC search budgets in Europe
- You will be responsible for forecasting, allocation, and delivering against ambitious CAC and volume targets
- Lead and mentor a specialist team – Directly manage and develop a team of paid search managers and analysts, fostering a culture of excellence, rigorous testing, and continuous learning
- Drive technical and bidding excellence – Implement and refine sophisticated bidding strategies (tROAS, tCPA, value-based bidding), account structures, and automation (PMax, scripts) to maximise efficiency at immense scale
- Champion a rigorous testing agenda – Design and oversee a high-velocity testing roadmap for ad copy, landing pages, audience segmentation, and creative, ensuring we are constantly learning and improving
- Master measurement and incrementality – Go beyond platform-reported conversions
- Work with our data team to measure the true incremental impact of paid search and its interaction with other channels
- Partner for full-funnel impact – Collaborate closely with the head of SEO to dominate SERPs, the product team to optimise landing pages and conversion flows, and the brand team to ensure creative alignment
- Innovate and future-proof – Stay at the absolute forefront of the search landscape, from AI-powered campaign management and Performance Max to the future of cookieless tracking and privacy-centric advertising
Salary benchmarks
Our take
MANUAL is a digital healthcare clinic supporting patients with life-changing conditions such as hormonal imbalance, obesity, menopause and hair loss across the UK and Brazil. It does this with a blend of doctor-specialist services, prescription medication backed by science, and digital products informed by behavioural change.
It works to remove the stigma around health problems such as obesity, hormone imbalances and menopause through teleconsultations, testing, regular check-ins and a range of tools, supplements and medications to treat common issues like poor sleep, hair loss, erectile dysfunction and skin conditions. Originally focused solely on men's health, the service led a shift in attitudes among its customers, with about half the men using the service to treat more than one condition, indicating that they're not just seeking help for the worst health issue that they're experiencing. Since then it has opened its services to all genders with a hope to sift attitudes on a wider variety of health issues.
The company has raised an impressive amount of capital, most recently in 2024. And this funding is being used to expand its reach and enhance its services, particularly focussing on treatments for hormonal imbalance, obesity, and hair loss.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2024
$39.3m
EARLY VC
Mar 2021
$30m
SERIES A
Total funding: $74.4m
Company benefits
- Generous stock option plan
- Private medical insurance plan (Amil S750)
- Access to English learning platform with 1 class hour per week
- Gym and wellness benefit with Wellhub
- Hybrid role based in São Paulo, with 1 week per month of in-person working (usually last week of the month)
- 22 business days of vacation
- A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL
Company HQ
Southwark, London, UK
Articles
Leadership
George Pallis
(Co-Founder & CEO)Previous the Global Head of Marketing at Deliveroo and Head of Performance Marketing at TransferWise.
Diversity, Equity & Inclusion at MANUAL
- Diversity and Inclusion at MANUAL is about fairness. It's a fabulous virtuous circle and we are fusing on:
- Conversations - we are creating a common language via initiatives such as our monthly Tea & Learns, our IWD spotlight on our incredible female-identifying employees, our ongoing celebrations…
- Learning - we are offering D&I trainings catered to our needs such as unconscious bias, psychological safety, mental health support...
- Measurement - we are proud of our 93%+ favourable responses in our monthly pulse confirming that everyone feels welcomed and all voices are listenned to at MANUAL.
- Culture - we are feedback-driven culture, we are humble and love to learn from each other!
- We are committed to equal employment opportunities regardless of gender, age, disability, race, religion or belief, sexual orientation and gender reassignment, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and potential termination.
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