Marketing Operations Manager, Forethought

Salary not provided

Google Analytics

Excel

Google Sheets

Salesforce

Hubspot

GSuite

Webflow

Mid and Senior level

Remote from Canada, US

More information about location

AI for customer support teams

Be an early applicant

AI for customer support teams

101-200 employees

B2BArtificial IntelligenceEnterpriseCustomer serviceMachine Learning

Be an early applicant

Salary not provided

Google Analytics

Excel

Google Sheets

Salesforce

Hubspot

GSuite

Webflow

Mid and Senior level

Remote from Canada, US

More information about location

101-200 employees

B2BArtificial IntelligenceEnterpriseCustomer serviceMachine Learning

Company mission

To unlock human potential through artificial intelligence, starting with transforming customer service on the leading AI platform for customer-first experiences.

Job

Company

Role

Who you are

3-5 years of hands-on experience in Marketing Operations, Marketing Analytics, Marketing Programs, or a related role within a B2B SaaS environment
Proficient in HubSpot, Salesforce, Google Analytics, Webflow, and other B2B marketing technologies
Proven ability to build and optimize marketing processes, such as lead scoring, enrichment, and routing. Comfortable driving outcomes through cross-functional project management
Solid understanding of automation workflows, performance reporting, and lead lifecycle management
Demonstrated expertise with Excel/Sheets (Vlookup, Pivot Tables, etc.) and the typical Google/MS suite

What the job involves

Spearhead continuous improvement initiatives by designing workflows, establishing measurement and attribution models, and developing comprehensive reporting and analytics around campaign performance, pipeline impact by channel, offer, and segment
Maximize use of our revenue technology stack. Most notably Hubspot, Salesforce, and 6sense. But also Clari, Outreach, multiple data sources, Asana, Goldcast, Webflow and more
Be comfortable crossing over into sales operations when needed to enhance processes for inbound lead flow, lead qualification, account-level insights, and revenue team SLAs
Advance our segmentation strategy through data acquisition and hygiene to unlock greater precision targeting capabilities
Work in alignment with Product Marketing, Customer Marketing, Events, Content, and Demand Generation teams and contract resources on campaign build and execution
Manage the daily administration of email campaigns, revenue funnel development, and optimization
Understand our customer and prospect database, how to expand reach across the TAM, and how to improve data on the account and contact levels
Design conversion rate optimization experiments. Support demand generation on SEO and digital marketing strategies across an omnichannel portfolio of programs
Support the marketing budget and demand planning process

Our take

Forethought is an innovative artificial intelligence platform, which builds and customizes agents that then manage enterprise workflows. Its main solution is Agatha, an intelligent machine learning-based assistant that plays an active role within customer support teams.

The service provided by the company makes it possible for businesses to reduce the workload of agents, while also responding to customer service tickets more rapidly. The platform is able to deliver useful information, which enables customers to resolve issues such as password resetting or changing account settings, without needing to involve customer service agents.

Driven by intelligent algorithms, Forethought recognizes gaps in the knowledge and documentation of companies, enabling them to improve their support operations and get better information to customers.

In 2024, consumer retail spending via chatbots reached $142 billion globally. Forethought is well placed to grab a decent portion of this market, especially following the release of SupportGPT, the world's first generative AI platform for customer support, which the company built with the help of OpenAI's technology.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

-18% employee growth in 12 months

Glassdoor (4.1)

Company

Funding (last 2 of 4 rounds)

May 2025

$25m

SERIES D

Dec 2021

$65m

SERIES C

Total funding: $116m

Company benefits

A chance to be an early member of a hyper-growth startup with equity to match
An opportunity to help us define a new market within AI
Ability to solve challenging problems with a world-class team
A low-ego company culture that is obsessed with feedback and helping each other grow
Hybrid work structure that allows you to choose where you get your best work done
Competitive medical, dental, and vision coverage
Paid maternity, paternity, & adoption leave
Unlimited paid time off

Company HQ

Financial District, San Francisco, CA

Leadership

Deon Nicholas

(President, Executive Chairman & Co-Founder)

Mathematics and Computer Science at the University of Waterloo. Engineer at Facebook, Palantir, Dropbox and Pure Storage.

Sami Ghoche

(CEO & Co-Founder)

Former Senior Machine Learning Engineer at Linkedin and was a Teaching Fellow for CS108 at Harvard University.

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