Product Marketing Director, Visier
CA$153-193k
+ Bonus
People analytics & workforce planning software
Be an early applicant
People analytics & workforce planning software
501-1000 employees
Be an early applicant
CA$153-193k
+ Bonus
501-1000 employees
Company mission
To reveal the human truth that helps businesses and employees win together through its cloud-based platform for HR and people analytics.
Role
Who you are
- A track record of success in owning strategic product marketing initiatives that directly contributed to growth, customer adoption, or market expansion
- The ability to translate complex technical capabilities into clear, compelling business value for senior buyers
- Strong commercial acumen—you think in terms of revenue impact, market opportunity, and buyer motivation
- Exceptional communication and storytelling skills—you simplify the complex and inspire action through well-crafted messaging
- A deep curiosity about your market, your customer, and how your product fits into a broader business ecosystem
- Confidence navigating ambiguity—you lead through uncertainty and chart a clear path forward
- 5-7+ years of experience in B2B SaaS product marketing
- Bonus points for domain knowledge/experience in HR tech, analytics, workforce planning, or adjacent fields
What the job involves
- We’re looking for a Product Marketing Director to join our 'Direct' business team
- This is a pivotal role in accelerating revenue growth in some of Visier’s most strategic product areas
- You’ll lead positioning, messaging, and go-to-market strategy for high-growth offerings—helping to drive pipeline, improve win rates, and fuel customer expansion
- As the voice of the buyer, you’ll help shape product direction and ensure alignment across Product, Sales, and Marketing
- This is a cross-functional, strategic role that blends storytelling with commercial impact
- Own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention
- Develop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edge
- Act as the voice of the buyer, distilling customer insights and market signals into actionable guidance for product, sales, and marketing
- Lead product and feature launches with measurable impact on awareness, pipeline, and adoption
- Enable the sales team with compelling narratives, tools, and training that improve conversion, influence deal outcomes, and shorten sales cycles
- Partner with marketing to fuel high-performing campaigns, aligning messaging and targeting across channels
- Measure impact and continuously optimize, using sales feedback, customer feedback, win/loss analysis, and usage trends to refine GTM strategy
- Collaborate cross-functionally with Product, Sales, and Customer Success, ensuring strategy alignment and unified execution
Our take
Gaining insights into workforces through people data is invaluable to businesses, allowing them to understand how to retain their hardest-working staff members, benchmark worker performance against competitors, and enable the growth of leaders within the organisation. While HR departments have access to some productivity tools that utilize people analytics, their fragmented and antiquated nature demands a more unified and future-proof solution.
Visier provides an all-in-one cloud-based people analytics platform for businesses, aiming to drive staff retention programs, maximize recruitment outcomes, arm leaders with workforce insights, and ultimately connect business outcomes to the people involved. The platform achieves this through a variety of integrative tools such as performance benchmarking, smart workforce questionnaires, data management automation, and people-powered insights.
Despite the fact that the company faces competition from other people-data solutions, Visier continues to stand out by this unified approach. The company has existing partnerships with EA, Uber, and NCI too, demonstrating success in improving leadership through people analytics, reducing labour costs, and increasing staff retention. In contrast to much of the broader tech sector, the company has grown consistently and accelerated its geographic expansion, a testament to its product's value to businesses.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$125m
SERIES E
Apr 2020
$45m
SERIES D
Total funding: $261.5m
Company HQ
Downtown Vancouver, Vancouver, BC
Leadership
Ryan Wong
(Co-Founder, CEO & President)Chief Architect & Director of Engineering for Crystal Decisions. Was also Vice President of Engineering for SAP from 2003 to 2008.
John Schwarz
(Co-Founder & Chairman of the Board)GM of Industry Solutions for IBM from 1974 to 2000. Was also President and COO of Symantec, and Business Objects CEO and Executive Board Member of SAP.
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