Head of Growth Marketing, Overjet
+ Equity
More information about location
Dental AI platform
Be an early applicant
Dental AI platform
201-500 employees
Be an early applicant
+ Equity
More information about location
201-500 employees
Company mission
To improve oral healthcare for all.
Role
Who you are
- Responsible for all of Overjet’s marketing demand gen initiatives, the ideal candidate must possess excellent quantitative skills and be a strong strategic thinker who can build acquisition strategies that support discrete business goals
- 5+ years of experience in acquisition or performance marketing
- 3+ years of experience in B2B demand generation
- Strong experience in paid social and SEO
- Strong project management and organization skills with the ability to independently manage multiple initiatives at once
- Entrepreneurial spirit with an ability to build Overjet’s marketing acquisition strategy in an ambitious, high-growth start-up environment
- Bachelor’s degree
- Proficient in Pardot and Salesforce
What the job involves
- We’re hiring a Head of Growth Marketing to oversee all marketing demand generation and conversion activities
- The Head of Growth Marketing will oversee the strategy and execution of all Overjet’s paid media and website activities to drive both businesses
- Leading the development of Overjet’s marketing acquisition / conversion plans and managing their tactical delivery, including measurement and results tracking
- Paid Media: Leading the strategy and execution of Overjet’s paid media presence across all channels, including search, programmatic, social, direct mail, and print media
- Website: Owning the website and all key site flows, landing pages, and lead forms that drive leads towards conversion. Optimizing the site for SEO
- Budget Management: Outlining and actively managing the budget supporting all “working” marketing investments
- Volume Forecasting: Partnering with sales and finance to develop a forecast on the number of clinic leads we should expect based on our investment levels and then being accountable for that number
- Partner & Channel Management: Working with advertising partners to optimize our spend, negotiate pricing, and monitor / optimize the performance of various marketing assets
- Cross-Functional Collaboration: Partnering with engineering (internally or externally) to optimize our website; partnering with sales to ensure strong alignment on targeting strategy
- Measurement & Reporting: Partnering with analytics and sharing out the results of all paid marketing investments to the C-suite in partnership with the VP of Marketing
Our take
Overjet is a medical AI company that uses machine learning to analyze dental radiographs and uncover potential causes for concern in patients' oral health. Using data that quantify bone loss, tooth decay, and gum disease symptoms, the visually driven results help dentists and patients visualize their oral health status.
Whilst helping patients with their oral health is a lucrative business, dental insurance is in a whole different realm. In 2021, the dental insurance industry crossed the $80 billion threshold, and dental AI companies like Overjet have a large stake in this surge. Their AI tool, built and developed by Harvard dentistry graduates in 2018, is utilized by leading dental insurance companies in the US to help better value the type of insurance that their customers are eligible for.
This goes some way to explain how Overjet received Series A and B funding within just 4 months of each other in 2021. The dental industry may have been slow to embrace AI technology for practical healthcare purposes before Overjet and similar companies like Adra emerged, but the same products were quickly capitalized on by health insurance providers in the US. This double incentive for investors is a promising step forward for Overjet, which continues to forge partnerships with city and state-leading dental organizations and achieved impressive Series C funding in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2024
$53.2m
SERIES C
Dec 2021
$42.5m
SERIES B
Total funding: $130.6m
Company benefits
- Remote First - Committed to 100% remote work. Home Office Gear Budget.
- Family First - Eight weeks of paid paternity/maternity leave.
- Employee First - 401k match, and healthcare packages. Professional development training. Diversity and inclusion.
- Solid Foundation - We raised $42.5 million in our recent funding round (Series B) and reached a $425 million valuation.
- Flexible Schedules - “Quiet Tuesdays” to allow for focus to build great products and services.
- Company Momentum - Explosive growth in both insurance and dental segments. Friday Demo Meetings. Hackathons.
Company values
- Take Ownership - Taking ownership is about taking initiative. Overjet takes ownership when they believe that taking action is not someone else’s responsibility.
- Deliver Results Fast - It’s not about getting work done quickly. It is about delivering results that meet the desired outcome and prioritizing tasks accordingly.
- Learn And Improve - Overjet wants learning to be a lifelong process and looks for ways to improve our understanding in all areas of both healthcare and technology.
- Collaborate Effectively - Overjet knows and understands the people you work with, and shares resources to help others.
- Have Fun - Overjet stops to celebrate small wins. They are biased toward positivity and enjoy what they do.
Company HQ
South of Washington, Boston, MA
Articles
Leadership
Wardah Inam
(CEO)Previously Lead Product Manager at Q bio, Postdoctoral Associate at MIT Computer Science and Artificial Intelligence Laboratory and Co-Founder at uLink Technologies.
Alexander Jelicich
(Co-Founder)Previously MMSc, Certificate in Prosthodontics, Prosthodontics Residency Program at Harvard University.
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