Account Based Marketing Manager, TigerConnect
$66-126k
+ Participate in our annual corporate bonus program
Office located in Santa Monica, CA
Healthcare communication and collaboration suite
Open for applications
Healthcare communication and collaboration suite
201-500 employees
Open for applications
$66-126k
+ Participate in our annual corporate bonus program
Office located in Santa Monica, CA
201-500 employees
Company mission
To provide a healthcare communication solution that radically improves the way care is delivered.
Role
Who you are
- This role requires a strategic thinker with expertise in account-based marketing, B2B SaaS and a plus if you have previous experience working in Healthcare IT sector
- Bachelor’s or master’s degree - in marketing or a related field
- 5+ years of experience in B2B marketing, with at least 3+ years focused on account-based marketing ownership
- Proficiency in conducting marketing research and analyzing data - identify insights and optimize campaigns
- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate by creating compelling content and campaigns
- Proficiency in ABM platforms (e.g. DemandBase), CRM tools (e.g., Salesforce, Marketing) and reporting capabilities
- Strong collaboration and communication skills to effectively work with sales, marketing, external agencies and other relevant cross-functional teams
- Proven success in driving measurable business outcomes through ABM initiatives and programs
What the job involves
- We are seeking a results-driven B2B SaaS Account-Based Marketing Manager to lead and execute targeted marketing strategies that drive engagement within our target account list resulting in creating more pipeline opportunities and revenue for the business
- Implement and drive an account-based marketing strategy that aligns and adapts with our business goals by understanding the unique challenges and opportunities in the healthcare IT space
- Collaborate with the marketing and sales team to refine a targeted ABM strategy and plan, focusing on engaging and driving growth within key strategic accounts
- Deep understanding of go-to-market channels (including digital and paid media) to activate effective and highly targeted customer specific campaigns and nurture programs
- Manage ABM tools and technologies to execute and track campaign performance, ensuring alignment with broader marketing goals
- Analyze account insights, intent data, and engagement metrics to optimize campaign effectiveness and ROI
- Continuously test and iterate on campaign elements to optimize performance and manage budgets effectively
- Track the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Stay up to date with ABM trends and best practices, continuously refining strategies to maximize impact against strategic accounts
- Create compelling, personalized content that resonates with enterprise stakeholders across their buying journey
Our take
TigerConnect unifies the whole healthcare system under one platform, enabling users to connect to hospitals, healthcare providers, patients and their families within one easy to use, secure interface.
According to the Joint Commission Center for Transforming Healthcare, almost 80% of serious medical mistakes involve miscommunication between caregivers. TigerConnect effectively minimises errors in comms and the sharing of critical data between departments, meaning greater efficiency and quality of care.
As many healthcare organizations remain stuck in the technological dark ages, TigerConnect is leading the way in the digital transformation of clinical collaboration. This enables the company to play a key role in strengthening patient care, cutting costs and streamlining the workflows that keep people healthy.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2020
$45m
SERIES D
Nov 2015
$50m
SERIES C
Total funding: $129.1m
Company benefits
- Prime office space in the major tech ecosystems of California - Silicon Beach and Silicon Valley - each complete with a loaded fridge and tons of other perks (think rock climbing wall, food trucks, yoga, happy hours & more)
- An opportunity to work closely with a proven executive team, board, and serial entrepreneurs
- A fun environment that embraces a “work hard-play hard” culture
- Nedical benefits
- 401K matching plan
Company HQ
Mid-City, Santa Monica, CA
Leadership
Brad Brooks
(Founder & CEO)Having started their career at Donaldson, Lufkin & Jenrette, they worked for over 6 years at DIC Entertainment as President. They served as MD of Imperial Capital for 4 years before founding TigerConnect in 2010 and Whisper in 2012.
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