Senior Demand Generation Manager, Twelve Labs

• 5-7+ years in B2B demand generation, ideally at a developer tools, infrastructure, or enterprise SaaS company
• Proven track record of building and scaling demand programs that directly contributed to pipeline and revenue growth
• Deep expertise in marketing automation (HubSpot preferred), ABM platforms, paid media, and analytics tools
• Strong analytical chops—you think in funnels, conversion rates, CAC, and pipeline velocity
• Excellent project management abilities; you can orchestrate complex, multi-channel campaigns with many stakeholders
• Clear, compelling communication skills—you can write crisp copy and present data-driven recommendations to leadership
• Comfortable operating in ambiguity at a high-growth startup; you build the plane while flying it
• Curious about AI and video technology—you don't need to be an ML engineer, but you should be excited to learn how our models work
• Collaborative and low-ego; you thrive working cross-functionally with Sales, Product, and Engineering

Desirable

• We're looking for a Senior Demand Generation Manager to build and scale the engine that drives pipeline for our enterprise business
• You'll own the strategy and execution of programs that generate qualified opportunities across our target verticals, Media & Entertainment, Advertising, Government & Security, and Automotive
• This is a high-impact, high-visibility role reporting to the Head of Growth
• You'll work at the intersection of brand and performance, translating our technical differentiation into campaigns that resonate with both developers evaluating APIs and C-suite executives making infrastructure decisions
• Own the Demand Engine
• Design, execute, and optimize multi-channel demand generation programs (paid media, content syndication, ABM, email, events, webinars) that deliver measurable pipeline impact
• Build and manage the marketing funnel from MQL through SQL, working closely with Sales to ensure seamless handoffs and feedback loops
• Develop audience segmentation strategies across our key personas: technical developers ("Dev Dorothy"), media operators ("Media Meredith"), and business decision-makers ("Biz Brad")
• Drive Pipeline Mathematics
• Set and hit quarterly pipeline generation targets tied to revenue goals
• Build attribution models and reporting dashboards that connect marketing activity to closed-won revenue
• Continuously test and iterate: A/B testing creative, channels, messaging, and targeting to improve conversion at every stage
• Scale Our Enterprise Motion
• Partner with Enterprise Marketing to develop account-based programs targeting strategic accounts
• Create integrated campaign strategies that span digital, field events, and partner co-marketing
• Work with Product Marketing to translate technical capabilities into compelling value propositions for each vertical
• Build the Foundation
• Establish scalable processes, playbooks, and infrastructure for demand generation as we grow
• Manage relationships with agencies, vendors, and technology partners (HubSpot, LinkedIn, Google, etc.)
• Collaborate with Marketing & Data Operations to ensure clean data, accurate attribution, and actionable insights