Senior Lifecycle Marketing Manager, MoneyLion

$120-140k

+ Eligible for Equity award and Annual bonus

Amplitude

Segment

Senior level

New York

3 days a week in office (Chelsea, NYC)

The all-in-one mobile banking experience

Open for applications

The all-in-one mobile banking experience

501-1000 employees

FintechB2CRetailEnterpriseBankingPersonal financeMobile

Open for applications

$120-140k

+ Eligible for Equity award and Annual bonus

Amplitude

Segment

Senior level

New York

3 days a week in office (Chelsea, NYC)

501-1000 employees

FintechB2CRetailEnterpriseBankingPersonal financeMobile

Company mission

MoneyLion's mission is to empower millions in achieving their life goals by taking control of their finances. Their approach is giving people access to a comprehensive range of personalised service and products, changing the way people engage with their money.

Job

Company

Role

Who you are

5-8 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
Experience driving channel strategy to support new products
Experience assessing opportunities and optimizing across the member funnel
Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools)
Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources
Experience managing teams a plus

What the job involves

As a Sr. Lifecycle Manager you will serve as a leader on a cross-functional team to build lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention
At MoneyLion, we are on a mission to revolutionize financial empowerment, merging cutting-edge financial products with personalized financial education to guide Americans towards smarter financial decisions
Our ambition extends beyond traditional education; we aim to seamlessly integrate our customers' financial journeys with our diverse product suite, enhancing their financial well-being at every turn
Analyze data, predictive audiences, and robust segmentation to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, including owning strategies and execution for partner-acquired users
Lead adoption of next-generation decisioning models that power real-time, AI-driven personalization and trigger logic
Working with analytics to measure and socialize findings and develop the next steps toward bigger wins
Cultivate a culture of rapid iteration based on customer satisfaction and engagement
Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
Serve as key leader on developing and delivering on shared strategies for large cross-functional initiatives
Improve our overall customer experience with a focus on data-driven results

Our take

Managing our financial lives can be a challenge. From banking to investing, there are a plethora of institutions, products and services to choose from in the market.

Whilst legacy banks have traditionally been focused on a specific service within the financial industry, MoneyLion has built a full-service digital platform to deliver mobile banking, lending, and investment solutions. From their app, users can get a complete overview of their financial lives.

It is a neobank on the rise. Since its launch in 2013, MoneyLion has signed up nearly 8 million users, doubled its revenue between 2020-2021 and acquired a stake in digital asset settlement provider Zero Hash, adding crypto-based investing to their platform.

However, this is a highly competitive industry and one that in the first quarter of 2023, was highly volatile. MoneyLion also has big competition against the likes of Chime, Revolut, and RobinHood. Whilst competitive and operating within an evolving space, MoneyLion is continuing on a strong path through its marketplace strategy, matching members with partner brands and saw an increase in revenue through 2023.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

-1% employee growth in 12 months

Glassdoor (3.7)

Trustpilot (3.7)

Company

Funding (last 2 of 5 rounds)

Jul 2019

$100m

SERIES C

Jun 2018

$30m

LATE VC

Total funding: $199m

Company benefits

Employee Resource Groups
Work from home opportunities
💻 Home Office Equipment
🍴 Office Snacks & Coffee
💛 Medical Benefits
⏰ Flexible Working Hours
✨ Employee Discounts
Unlimited Time Off
👶 Parental Leave
💰 Company Match 401 (K)
🤝 Employee Referral Bonuses
💼 Equity Grants

Company HQ

Civic Center, New York, NY

Leadership

Dee Choubey

(Founder & CEO)

Dee worked at Citigroup, Goldman Sachs, Citadel, and Barclays for a combined 10 years. He left his role in Investment Banking at Barclays having founded MoneyLion in September 2012.

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