Senior Product Marketing Lead, DoubleVerify
Social Ad Products
$145-188k
+ Equity
Software platform for digital media measurement and analytics
Be an early applicant
Software platform for digital media measurement and analytics
1001+ employees
Be an early applicant
$145-188k
+ Equity
1001+ employees
Company mission
To build trust and transparency across the digital advertising ecosystem and help advertisers succeed.
Role
Who you are
- Experience: 7+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market
- Background: Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem
- Technical Acumen: Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly
- Can-do Attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it
- Adaptability: Ability to adjust to changing circumstances and priorities in a fast-paced environment. Comfortable with ambiguity and able to pivot strategies as needed to meet evolving business needs
- Time Management: Strong organizational skills, and the ability to effectively manage multiple projects and deadlines simultaneously
- Curiosity: Passion for uncovering customer insights, exploring market trends, and asking the "why" behind user behaviors to inform strategic marketing decisions
- Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!
What the job involves
- We are seeking a Sr. Product Marketing Lead to own the go-to-market for a portfolio of DV’s social products spanning across all key platforms.
- This Sr. Product Marketing Lead will collaborate closely with commercial and product organizations to help drive the roadmap, develop product positioning, communications, collateral and sales activation materials.
- The ideal candidate will bring experience in the ad tech industry, a deep understanding of the social ad ecosystem, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions
- GTM Strategy: Develop and execute comprehensive strategies for validating and launching DV products, new features, and product enhancements
- Project Management: Ability to manage multiple projects, timelines, and competing priorities effectively
- Market Insight: Conduct thorough market and customer research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy
- Storytelling: Be a gifted storyteller. Focused on customer value, drive creation of compelling narratives that convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs
- Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, Data Science teams to ensure alignment and effective execution of GTM plans. Inspire and motivate the teams around GTM goals
- Thought Leadership: Serve as a subject matter expert and advocate for DV’s solutions internally and externally, helping drive the evolution of the product portfolio
Our take
The importance of digital advertising continues to grow, but it can be difficult for companies to protect their brand identity online. DoubleVerify solves this problem using software that monitors campaign performance in real-time.
Since it was first launched, DoubleVerify has successfully carved out an impressive market share, and now boasts customers such as digital advertising giant Facebook as long-time customers. Its success is largely owed to the quality of its technology, which far outperforms that of its rivals. DoubleVerify has consolidated its success by expanding the range of languages its tools support. It has also expanded into new markets such as Australia and New Zealand, a key indicator of the company’s continued growth.
The digital ad space is changing constantly, and DoubleVerify will need to remain as agile and adaptive as it is at present in order to compete with rivals such as Tremor and Quantcast. But with a 2021 IPO, several recent rounds of funding and new product releases, it looks set to tackle its competitors head on and stay ahead of the game.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2020
$350m
GROWTH EQUITY VC
Aug 2011
$33m
LATE VC
Total funding: $396.5m
Company benefits
- Comprehensive Coverage: Because we want you to stay healthy.
- Pension Matching: 401(k) or country-specific contributions.
- Tuition Reimbursement: never stop learning.
- Generous Parental & Compassionate Leaves: putting families first.
- Onsite & Virtual Events & Wellness Activities: Team activities, wellness offerings, games and more!
- Flexible Lifestyle Spending Account: Gym, fitness class, self-care, or even pet care? You're covered for this and more.
- Mental Wellness Days: Take a day off for yourself.
- Global Access to Mental Health Resource: Investing in you being your best self.
- Hybrid Work Schedule: Making the most of your time.
- Peer Nominated Awards: Recognizing DV values in action.
- Seasonal Employee Appreciation Gifts: Enjoy summer treats and holiday sweets.
- Self-Directed Paid Time Off: You work hard. Enjoy it.
Company HQ
SoHo, New York, NY
Leadership
Mark Zagorski
(CEO)Mark joined the DOubleVerify team as CEO in 2020,. Prior to this, he was the CEO for Telaria and an Executive VP/Head of Nielsen Marketing Cloud for Nielsen. He also spent 7 years at eXelate as CRO and CEO.
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