Senior Performance Marketing Manager, Checkr
$146-172k
+ Equity
2-3 days a week in office
Automated background checks
Open for applications
Automated background checks
1001+ employees
Open for applications
$146-172k
+ Equity
2-3 days a week in office
1001+ employees
Company mission
To build a fairer future by designing technology to create opportunities for all.
Role
Who you are
- The ideal candidate has experience executing strategy for digital marketing channels at a fast-growing company
- If you have an ownership mindset and are constantly looking for ways to increase paid efficiency, we’re looking for you!
- Deep expertise in digital / performance marketing across search, social, affiliate, and display channels (6+ years preferred)
- Hands-on experience managing paid search campaigns at scale is a must-have
- Experience developing and executing a paid acquisition strategy at a fast growing company (experience in SMB B2B tech preferred)
- Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency
- Strong analytical mindset. Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
- Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
- A strong attention to detail and top-tier organizational and project management skills
- Ability to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environment
- A desire to constantly improve and zero patience for inefficiency
- Self starter: go-getter attitude who likes to get things done on their own initiative
What the job involves
- Checkr is looking for a Senior Performance Marketing Manager to help fuel our rapid growth
- As a member of the Growth Marketing team, you will help us optimize our existing performance marketing channels and identify new channels to scale
- Our paid digital marketing channels are an integral part of our acquisition strategy, so this role provides the opportunity to drive significant business impact
- You will leverage your channel expertise, analytical skills, experimentation mindset, and creativity to identify opportunities to scale and optimize across our paid channels
- Campaign strategy and execution: Define and oversee all paid acquisition strategies to fuel growth in our SMB and Commercial segments
- Our paid search programs are run by an agency which you will actively manage, and the remainder of our channels will be run in-house directly by you
- New channel expansion: Rapidly identify, test, and scale new marketing channels to drive growth. Develop a framework for quick experimentation and iteration to assess channel viability and performance
- Conversion rate optimization: Drive optimization via experimentation on our paid landing pages in close collaboration with our design, website, and analytics teams
- Budget management: Manage our paid media budget, determining optimal spend allocation across channels based on our goals
- Data-driven decision making: Analyze datasets to understand our paid marketing funnel and identify opportunities for improvement
- Cross-functional collaboration: Partner closely with finance, analytics, marketing operations, product, and sales teams to ensure alignment and integration of marketing strategies across the organization, fostering a collaborative approach
Our take
Checkr addresses the unpleasant and time consuming process of background checks so that companies using on-demand employees can make safer, more informed hiring decisions in less time. Background checks are a critical part of the hiring process, and CEO Daniel Yannisse noticed that they were painfully slow, resulting in loss of work for candidates and productivity downturns for employers.
Before Checkr entered the market in 2014 with its innovative AI technology and a solid $50m in venture capital funding, companies were waiting upwards of two weeks for their checks. Checkr substantially reduces this time frame and has grown to receive a $5 billion valuation.
Checkr has accelerated growth by making several highly advantageous acquisitions of competitor companies GoodHire and Inflection. As the world of work embraces diversity and inclusion, the company announced an end-to-end service for candidates wishing to expunge their criminal records, furthering the company’s ‘fair chance’ mission and clearing 1000s of candidates for free since 2021. New products launched at the end of 2023 include Checkr Pay (providing access to payment right after a shift) and Checkr Onboard (unified onboarding processes), exemplifying how Checkr is keeping pace with a rapidly changing, flexible, and mobile-first workforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2021
$250m
SERIES E
Sep 2019
$160m
SERIES D
Total funding: $552.4m
Company benefits
- Parental leave
- Stock optoins
- Work from home opportunities
- Comprehensive Health Plans | We cover 100% of insurance premiums and offer generous parental and family leave
- Competitive Compensation | We offer competitive salaries and meaningful equity
- A Variety of Food and Snacks | Our culinary team serves a rotating menu for lunch each day, along with unlimited snacks and drinks
- Wellness Programs | We invest in the holistic well-being of every team member through education reimbursements, onsite massages, and physical therapy
- Flexible Paid Time Off | We want you to take the time you need to relax and recharge
- Fitness and Public Transport Reimbursement | We’ll cover your commute and help you stay active with our onsite gym or fitness provider of choice
Company HQ
Financial District, San Francisco, CA
Leadership
Jonathan Perichon
(CTO)After an MSc in Computer Science, Jonathan worked as a Software Engineer at Mogreet and deliv for a combined year and a half. He co-founded Checkr in May 2014, serving as CTO since.
Daniel Yanisse
(CEO)Daniel worked as a Software Engineer at Mogreet and Deliv before co-founding Checkr.
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