Social Media Coordinator, WHOOP
More information about location
Wearable health and fitness devices
Job no longer available
Wearable health and fitness devices
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To unlock human performance and Healthspan.
Role
Who you are
- 1-2 years of experience managing social media platforms for a brand, organization, or agency
- Proficiency with platforms like Instagram, TikTok, YouTube, and LinkedIn, as well as familiarity with social media management tools (e.g., Sprout Social or similar)
- Exceptional organizational skills and attention to detail, with a proven ability to manage multiple projects and meet deadlines
- Strong written and verbal communication skills, with an ability to craft compelling, on-brand content
- Experience interpreting social media metrics and using data to inform strategies and decisions
- A passion for fitness, health, and technology, with a curiosity for staying ahead of industry trends
- Comfort being on camera is a plus but not required
What the job involves
- WHOOP is hiring a Social Media Coordinator to help grow our brand presence and engage our community across social platforms
- Reporting to the Senior Manager of Social Media Content, you will play a pivotal role in creating, publishing, and optimizing content that inspires and informs our audience
- This role combines creativity, project management, and an analytical mindset to amplify WHOOP’s mission and reach
- Utilize tools like monday.com and Notion to manage and streamline social media workflows, ensuring timely delivery of business-as-usual posts and campaigns
- Maintain and update the social media calendar, ensuring alignment with overarching marketing strategies, brand themes, and campaign objectives
- Schedule and publish content across platforms, ensuring all posts reflect the WHOOP brand voice and are optimized for specific audiences and channel formats
- Partner with the New Media team to develop engaging and innovative content that resonates with the WHOOP audience
- Lead pre-production planning and logistics for social content, including managing deadlines, resources, and post-production workflows
- Contribute to weekly brainstorming sessions with fresh, platform-specific ideas and brief concepts to the creative and New Media teams for execution
- Monitor and analyze social media performance metrics to identify opportunities for growth and innovation, sharing actionable insights with the team
- Stay informed about platform updates and emerging trends, proactively suggesting strategies to evolve the social media presence of WHOOP
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2026
$575m
SERIES G
Aug 2021
$200m
SERIES F
Total funding: $979.8m
Company benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(Founder & CEO)After graduating from Harvard with a Bachelor of Arts in Government and Economics, Will went on to hold Summer Analyst roles at Allen & Company and Lindsay Goldberg before founding WHOOP in 2012.
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