Product Marketing Manager, Yext

• 8+ years of experience in B2B SaaS product marketing, preferably in channel marketing
• Proven success in developing and executing channel partner enablement programs
• Strong ability to craft messaging and positioning tailored for channel partners
• Experience creating and optimizing GTM strategies for channel or partner sales models
• Excellent presentation and training skills, with the ability to communicate complex topics clearly
• Strong cross-functional collaboration skills, working with Sales, Product, and Marketing teams
• Data-driven mindset, with experience tracking partner performance metrics and program effectiveness

Desirable

• As a Product Marketing Manager, Channel, you will play a critical role in driving the success of our channel partners by developing and executing go-to-market (GTM) strategies, enablement programs, and messaging frameworks tailored to their needs
• Your focus will be on supporting and empowering channel partners with the tools, training, and insights they need to effectively market and sell Yext’s solutions
• In this role, you will work closely with Channel Sales, Partner Success, Product, and Marketing teams to ensure our reseller ecosystem thrives
• Your ability to translate complex product capabilities into clear value propositions, build scalable enablement programs, and optimize reseller marketing strategies will be key to your success
• Define and execute the GTM strategy for channel sales, aligning with overall company goals
• Develop regional and market-specific channel strategies, tailoring messaging and enablement approaches
• Partner with Demand Generation and Channel Marketing to launch marketing campaigns that support partner pipeline growth and revenue generation
• Own all product launch communications for channel partners, including enablement materials, FAQs, release notes, and partner newsletters
• Translate complex product capabilities into clear, partner-ready messaging that emphasizes customer value
• Equip partners with talk tracks, sales collateral, and customer-facing content to communicate new features effectively
• Collaborate with Product, Product Marketing, and Enablement teams to ensure partners are ready at launch and aligned with Yext’s go-to-market motion
• Craft clear, differentiated messaging and value propositions that empower resellers to effectively position Yext’s solutions
• Develop competitive positioning frameworks that help resellers differentiate against alternative solutions
• Ensure brand consistency across all reseller-facing marketing materials, co-branded content, and sales presentations
• Build and optimize co-branded marketing assets, campaign templates, and lead generation toolkits to help channel partners accelerate pipeline growth
• Develop and manage a partner portal or Partner Relationship Management (PRM) system for self-service access to marketing and sales enablement resources
• Partner with channel marketing teams to create lead generation strategies and demand-generation campaigns that support partner success
• Develop and execute a channel partner enablement strategy to drive sales and customer success
• Create and maintain a channel partner playbook, including positioning, objection handling, and competitive insights
• Design and deliver training sessions, webinars, and workshops to educate channel partners on product positioning, sales strategies, and best practices
• Collaborate with Sales and Partner Success teams to enhance partner onboarding and ongoing support programs
• Conduct competitive analysis to provide channel partners with insights that improve positioning and sales effectiveness
• Develop partner-facing competitive intelligence, battlecards, comparison guides, and training materials
• Monitor market trends, customer needs, and competitor strategies to inform channel GTM strategy
• Define and track KPIs related to channel partner engagement, sales success, and enablement adoption
• Use data-driven insights to optimize partner support programs, marketing assets, and GTM initiatives
• Gather ongoing partner feedback and work with Partner Success and Sales teams to refine partner strategies
• Work closely with Sales, Product, and Customer Success teams to ensure channel partner needs are integrated into GTM strategies and product roadmaps
• Partner with Finance and Sales Ops to establish pricing, discounting, and incentive structures for channel partners
• Advocate for channel partner feedback and insights in internal discussions around product development, marketing strategy, and sales operations