Global Marketing Director, Tropic

Salary not provided

Senior and Expert level

London

3-5 days a week in office (Croydon, London)

Vegan and cruelty-free skincare

Be an early applicant

Vegan and cruelty-free skincare

1001+ employees

B2CRetailBeautyWellbeing

Be an early applicant

Salary not provided

Senior and Expert level

London

3-5 days a week in office (Croydon, London)

1001+ employees

B2CRetailBeautyWellbeing

Company mission

To protect the planet and people, one product at a time.

Job

Company

Role

Who you are

We’re looking for a highly creative, ideas-driven storyteller who not only understands the strategic and commercial side of global marketing but also embraces our mission of empowering communities and building lasting relationships
Must have at least 5 years' experience in global marketing, and within the beauty or lifestyle industry
A blend of creativity and strategic thinking, with a strong portfolio of innovative campaigns
Experience with direct sales and D2C markets, and the ability to integrate this model into a global marketing strategy. Knowledge of the UK direct sales landscape is a plus
Deep understanding of international markets and the ability to adapt strategies accordingly
Strong collaboration skills to work effectively with diverse teams and stakeholders
Commercial acumen to ensure campaigns align with business objectives and deliver measurable results
A forward-thinking approach, with curiosity and excitement about emerging marketing trends and technologies

What the job involves

As we embark on an exciting phase of international expansion, we are looking for a Global Marketing Director to shape the narrative of our brand both in the UK and across the globe
In a rapidly evolving world, you will have your finger on the pulse of the marketing industry, staying ahead of trends and bringing forward-thinking, innovative ideas to keep Tropic at the forefront
Creative Storytelling and Campaign Development: Lead the creation of innovative, standout marketing campaigns that set us apart in the beauty industry while fostering loyalty and genuine connections with our community. Your campaigns should reflect Tropic’s mission to empower people and create a positive impact
Stay Ahead of the Curve: Keep a close eye on emerging marketing trends, particularly around digital transformation and AI, ensuring Tropic remains ahead of the curve. Bring bold, forward-thinking ideas that ensure our campaigns are as innovative as they are impactful
Strategic Market Leadership: Understand the unique needs of different international markets (including the US, Europe, the Middle East, Africa, and Asia), and develop tailored go-to-market strategies that honour the heart and loyalty at the core of our brand, while integrating cutting-edge marketing techniques and consumer insights
Team Leadership and Development: Build and lead a global marketing team that shares Tropic’s values of empowerment and relationship-driven success. Foster a team culture that prioritises genuine connections, continuous learning, and future-focused innovation
Collaboration with Internal Teams: Partner with our UK-based marketing team and cross-functional colleagues (including product development) to ensure marketing efforts are fully integrated, authentic, and resonate with Tropic’s values
Global Rollout and Commercial Understanding: Ensure that campaigns are not only creative but also commercially viable. You’ll understand the financial and logistical aspects of global marketing and make data-driven decisions to maximise impact and ROI
Employment Type: This role is offered full-time, Monday to Friday, 9am to 5pm
Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon

Salary benchmarks

Our take

Tropic is a skincare brand on a mission to create products that are ethical and environmentally friendly. Certified vegan, cruelty-free and CarbonNeutral, its dedication to this mission is clearly reflected in its offerings.

The company only uses natural ingredients, so does not contain the preservatives to sit on shelf store, but has nonetheless seen impassive growth. This stands as testament to the interest that consumers have in what Tropic is selling, and suggests a promising future for the brand.