B2C Product Marketing Manager, Pluralsight
$88.9-109.8k
More information about location
Technology workforce development company
Be an early applicant
Technology workforce development company
1001+ employees
Be an early applicant
$88.9-109.8k
More information about location
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- You enjoy learning and are open to new ways of doing things
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns
- When communicating you are self-aware, insightful, and proactive
- You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link
- You believe in continuous improvement and request frequent feedback from others
- Proven product marketing experience, working cross-functionally with Product, Analytics and Marketing
- A track record of driving growth, adoption, retention and results
- Exceptional ability to write clearly and concisely for technical and non-technical audiences
- Ability to build consensus and articulate program recommendations to senior executives
- Requires a minimum of 6 years of related or equivalent experience; or 4+ years with an advanced degree
- Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis
- Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow
What the job involves
- As a Product Marketing Manager, you will be responsible for supporting and driving the growth and adoption of Pluralsight’s Skills product across B2C market segments and positioning the unique value of our Skills product
- You will champion the product experience, the needs of customers and prospects, and support the development and delivery of go-to-market launch programs focused on creating demand and ensuring customers are getting maximum value from our industry-leading tech skills development platform. This means ensuring the right message is delivered through the right channel to the right audience and persona
- Support identifying market segmentation and analysis for B2C buyer personas
- Develop and evangelize messaging and positioning for our target audiences with key stakeholders
- Develop product and content go-to-market strategies to both prospects and customers with the goal of driving demand, adoption and engagement
- Develop strategy for in-funnel communications; continuously measuring, optimizing and adding additional communications to drive engagement
- Identify cross-sell/up-sell trigger opportunities and develop messaging strategies
- Develop first-party data capture opportunities for prospects and customers in efforts to drive personalized experiences and communications
- Have a always testing and learning mindset; analyze data and insights to develop optimizations and future iterations to drive increased growth
- Partner with global paid media to support efforts and ensuring messaging and strategy is aligned to brand and product positioning
- Support new B2C strategic business decisions and tests by developing marketing plans and coordinating cross-functionally to meet execution deadlines
- Develop detailed and thorough creative briefs and kick them off with our creative partners
- Support internal and external customer research efforts
- Support discount and promotion activities and execution
- Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards
- Sedentary work
- Repetitive work
Application process
- Applications must be submitted within 90 days after the initial posting date to be considered
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has been significant growth in recent years, capitalizing on the surge in demandf fbefore many competiting startupos emerged. Depsite facing competition from major players like Grow with Google and UDemny, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company values
- Customer Obsessed: We understand our customers' needs, analyze market trends and competitors, and aim to exceed expectations to deliver exceptional value. Our commitment to customer satisfaction is the cornerstone of our success
- Aligned and Focused: We focus on quality execution of our strategic priorities, using our programs to stay coordinated and drive results. By setting aside lower-priority tasks, we ensure we follow through on our commitments
- Always Learning: We continuously improve our operations, expertise, and customer impact. We learn by studying both inside and outside the company, reviewing KPIs and data, reflecting on past experiences, and respectfully challenging each other
- Direct and Respectful: We provide honest, actionable, real-time feedback and hold each other accountable to deliver on our commitments in a constructive manner
Company HQ
Draper, UT
Articles
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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