Product Marketing Manager, Truework
$125-134k
+ Equity
Employment and income verification
Be an early applicant
Employment and income verification
101-200 employees
Be an early applicant
$125-134k
+ Equity
101-200 employees
Company mission
To empower individuals to own and control their personal data.
Role
Who you are
- 3-5+ years experience in Product Marketing or other related roles: Customer Marketing, Content Marketing, Sales Enablement
- Prior experience working at a tech startup supporting B2B sales and customer success teams
- A passionate product storyteller, able to create enthusiasm for what we’re building and high-quality enablement across the entire organization
- Experience doing discovery and customer interviews to uncover market insights
- Experience working with external partners and their GTM teams
- Experience developing go-to-market strategy, product positioning, and messaging
- Self-starter who can lead projects independently
What the job involves
- We are looking for a Product Marketing Manager to join our team!
- You will primarily own our post-sales product story and drive continued value with our top strategic customers and partners
- You are expected to craft precise positioning and turn it into clear and consistent messaging and programs that drive buy-in, adoption, retention, and advocacy
- This role will report to the Director of Product Marketing and work closely with Demand Marketing, Revenue Operations, Enablement, Customer Success, and Sales
- Owning the scaled approach to post-sales value with our top customers and partners, with ongoing marketing and enablement programs that drive onboarding, adoption, and advocacy
- Owning scaled customer programs such as customer case studies, onboarding and upsell content and nurtures, and more
- Deeply understanding the customer, their needs, and various personas within organizations
- Developing and executing product positioning, messaging, and enablement for new and existing products, especially from the existing customer angle and for existing partners
- Creating collateral, including data sheets, case studies, whitepapers, and multimedia to enable customers and partners’ GTM teams
- Collaborating cross-functionally to lead product launches and project managing toward successful execution
- Collaborating with Product Management to influence product roadmap to align with market needs
- Manager: Brittany La, Director of Product Marketing
- Team:
- Ryanne Murphy, VP of Strategy & Revenue Enablement
- Tram Balmat, Director of Demand Generation
- Victor Kabdebon, CTO/CPO of Truework
Our take
Lenders and landlords might get in touch with employers to verify an employee’s income - but until recently, it was still a fairly manual process. Truework is looking to change that, with a plug-in for HR systems that allows departments to instantly answer and verify income queries. It also offers pre-employment background checks for U.S. citizens.
It’s a simple tool, but it’s one that will save HR departments substantial amounts of time and labor costs. With HR departments busier than ever, and with companies on the whole sinking more of their budgets into bolstering them, this could create a strong market for Truework.
What’s a strong market for Truework, however, is a strong market for its income verification startup rivals too - and they’re performing well. Tink has recently been acquired by VISA, and Pinwheel and Argyle are both attracting good funding.
Some reports suggest that this is because increasing market uncertainty is pushing lenders to invest more in optimizing loan approvals. If this persists, it’s one more thing massaging an already lucrative market niche in which Truework has firmly established itself and raised investmed of almost $95 million to date.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2023
$24m
LATE VC
Aug 2022
$50m
SERIES C
Total funding: $118.9m
Company benefits
- 100% Insurance coverage - We cover health, dental and life insurance for all of our employees
- Discretionary Time Off - We encourage our team to take as much time off as they need. Taking time to disconnect is critical in creating a sustainable culture
- Lunch - When we're in the office, we have catered lunch 2x per week. Until then, our team can expense 2 meals per week while we work remote
- 401(k) - Financial planning is important. We use Guideline to ensure employees can contribute to their 401k as they see fit
Company values
- Value Diverse Perspectives
- Design The Future
- Be Resilient
- Consumer First
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Ryan Sandler
(CEO)A Harvard Computer Science grad who subsequently worked as a Senior Product Manager at LinkedIn, and then a Scout with Sequoia Capital.
Ethan Winchell
(COO)Studied Electrical Engineering at Harvard, before working as a Research Assistant in the Harvard Microrobotics Lab, and then an Engineer at Ringly.
Victor Kabdebon
(CTO)Previously a Software Engineer with Ultimate Software. Ultimately moved up at LinkedIn to serve as Product and Engineering Manager.
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