Direct Sales Lead, Caffeine
Central
$150.1-175k
Salary will include variable commission and equity
More information about location
Social broadcasting platform
Job no longer available
Social broadcasting platform
101-200 employees
Job no longer available
$150.1-175k
Salary will include variable commission and equity
More information about location
101-200 employees
Company mission
To change how people consume live television.
Role
Who you are
- Experienced deal-maker and sales leader with 5+ years as a high performing sales lead
- Driving sales efforts to exceed revenue targets
- Prior history in building and executing a sales strategy for a start-up and/or in a high-growth environment
- Direct sales relationships with agencies and brands to bring in direct revenue streams
- Comfortable with owning and leading a sales quota with proven success scaling partnership programs for streaming platforms or outstream players
- A deep understanding of the market landscape and expertise in account planning, strategic planning, and media buying within direct environments
- Experience working within CRMs, OMSs, ad servers and other digital media tech systems and platforms
- Strategic and creative thinker who can align incentives and priorities in a dynamic environment that is constantly evolving
- BS/BA degree or relevant experience
- Our ideal candidate will have demonstrated success & experience working closely with brands & agencies, and the ability to work cross-functionally to identify and capitalize on opportunities
- We are looking for an individual that has a passion for data-backed storytelling that will identify business opportunities that grow revenue, and brings intellectual curiosity, energized by rapid iteration in a growth environment as we strive to enable as many advertisers to partner with us as possible
What the job involves
- The Direct Sales Lead - Central will execute Caffeine’s direct sales strategy focusing on revenue growth
- You will be responsible for bringing revenue to Caffeine through direct video sales through brands and agencies directly, selling against our growing US based audience and live sports content
- Reporting directly into the VP Ad Revenue & Distribution, you will collaborate, strategize, develop and evolve our direct sales monetization plan
- Lead outreach through existing relationships, including brands and agencies, as well as develop your own pipeline of prospects
- Drive revenue for Caffeine through scalable sales efforts to agencies & brands
- Create a healthy, full-funnel of activity, from acquisition to retention
- Ensure that our agency partners and their clients receive the highest level of sales and operational customer service experience
- Create actionable plans to drive product adoption and educate agencies and their clients in a scalable fashion
- Partner cross-functionally to identify new strategic, scalable programs and outreach opportunities
- Leverage data to analyze current initiatives to inform optimization opportunities to drive revenue growth and retention
- Build and take ownership of pipeline hygiene, campaign pacing, production tracking, measurement outcomes and client billing
- Represent Caffeine to partners, sharing the unique power of Caffeine for generating revenue from creating world-class live streaming moments
Our take
Caffeine are building a new social broadcasting platform that delivers quality content, easy-to-use broadcasting tools, an enjoyable viewing experience, and an engaged broadcaster community.
The company is reimagining live streaming, connecting entertainers with world-class technology, enabling them to create authentic content. Whilst other platforms, like Twitch, tap into the gaming market, Caffeine has become the leading platform bringing together entertainment and sports. It has already attracted notorious talent, including a multiyear partnership with Drake, as well as enlisting entertainers and sports figures - Doja Cat, Offset, and Kyle Kuzma - to contribute new and unique content.
2020 investment is funding the onboarding of more talent to create new forms of entertainment that users can watch and engage with. The goal is to distinguish Caffeine’s programming from that of industry leaders, Twitch and YouTube. This aim is clearly playing well with its audience, with a foot in both gaming and sports, Caffeine has grown its monthly active user base from 5 million to 60 million in just one year.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2020
$113m
SERIES D
Sep 2018
$100m
SERIES C
Total funding: $259m
Company HQ
The Castro, San Francisco, CA
Leadership
Ben Keighran
(CEO)Previously founded and acted as CEO for Bluepulse and Chomp. Spent 4 years in Design at Apple, and served as Lead Advisor for Mobile Products for Aardvark.
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