SEO Senior Analyst/Manager, Binance
Global
More information about location
Cryptocurrency exchange platform
Open for applications
Cryptocurrency exchange platform
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
Binance's mission is to be the infrastructure service provider in crypto.
Role
Who you are
- 5-8 years of proven achievement with Global SEO with a large B2C audience
- Language ability - English business level or above, and Mandarin business level or above to interface with Mandarin speaking tech teams is a strong plus
- Experience collaborating with cross-functional teams on strategy and execution
- Knowledge and interest in the blockchain/cryptocurrency industry is a strong plus
- In-depth experience with website analytics and data visualization tools (e.g, Google Analytics, Looker and Excel/Google Sheets)
- Experience with enterprise SEO tools, popular CMS
- Experience with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and ASO
What the job involves
- We are looking for a creative SEO analyst to drive SEO across our ecosystem of products and optimize the content on our platforms based on analytics and keyword research.
- The SEO analyst/manager will also be contributing to the success of our researching advertising and website layout trends strategies that will generate more page traffic and obtain a high-ranking placement in the results page of search engines.
- To be successful as an SEO analyst/manager you must be willing to keep abreast of industry innovations and trends and with strong stakeholder management ability to work cross-functionality to encourage change and adoption of best practices for SEO
- A good SEO analyst values quality content as well as technical insight to optimize the website for search engines
- By generating more leads for the business you’ll open up new opportunities for driving growth
- Work with development teams to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming across many languages
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum growth
- Track, report, and analyze website analytics and initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing site audits, keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
Our take
Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 million orders per second. The platform focuses on security, robustness, and execution speed - attracting enthusiasts and professional traders alike.
The Binance exchange provides access to hundreds of digital currency pairs, while maintaining security, liquidity and high-speed. The platform offers some of the lowest trading costs in the industry at 0.1% or even less through the use of Binance Coin.
The exchange strives to give its users access to some of the latest blockchain/DLT technologies with new cryptocurrencies being listed all the time. Binance are well placed to ride the wave of increasing interest in crypto. It is expanding its international presence, with the recent acquisition of Sakura Exchange BitCoin and GOPAX, engendering its penetration of the Japanese and South Korean markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
35% employee growth in 12 months
Company
Funding (1 round)
Sep 2017
$10m
SERIES A
Total funding: $10m
Company benefits
- Competitive salary
- Option to be paid in crypto
- Health insurance
- Flexible working hours
- Remote work for many roles
- Company sponsored holidays
- Team building activities
- And other various perks and benefits
- Learning and development programs
- Free language classes
- Relocation support
- International transfers mid-career
Company values
- Collaboration - We communicate openly.. We work as a team towards shared goals to build the ecosystem together
- Hardcore - We are results driven. We get things done. We are passionate and work hard. When we fail, we learn fast, and pick ourselves up
- Integrity - We are accountable for our actions. When we make mistakes, we fix them. We always act ethically. We never punch down
- User-Focused - We protect our users by putting our users' needs first and delivering quality service
- Freedom - We execute responsibly and autonomously. We empower those around us. Our team is diverse and we challenge the status quo.
- Humility - We accept critical feedback. We treat everyone as equals. We are modest about our success.
Company HQ
Ta' Xbiex
Articles
Leadership
Changpeng Zhao
(CEO)Previously Head of Tradebook Futures Development at Bloomberg for 4 years and Partner at Fusion Systems for 8 years.
Yi He
(CMO)Previously Co-founder of OKCoin and Vice President at yixia.com for 1 year.
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