Senior Lifecycle Marketing Manager, Upstart

• Over 7 years of marketing experience, with more than 5 years focused on B2C lifecycle marketing. Expertise includes building emails and designing customer journeys within an enterprise marketing automation platform
• Proven track record of creating GTM strategies and plans that meet ambitious financial targets
• Proven track record in leveraging a CDP, or customer data attributes and events, to build complex Lifecycle marketing segments
• History of creating, adjusting, and being responsible for delivering against forecasts
• Strong analytical ability– this role is data-driven without dedicated Analytics support. You must be able to pull data using a Business Intelligence Tool (we use Looker and Mode) and draw insights from data sets independently

Desirable

• Upstart’s Growth team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit
• We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives
• As the Lifecycle Senior Manager of Emerging Products at Upstart, you will use owned channels like Email, SMS, Push, and Web to guide customers through the stages of discovery, activation, and ultimately borrowing for our newest loan products
• This role presents the exciting opportunity to have end-to-end channel ownership– including setting and meeting revenue targets, determining strategy, building Lifecycle journeys in our marketing automation platform, and analyzing the impact of your owned channels
• End-to-end ownership of Lifecycle strategy and execution for Upstart’s emerging products
• Set revenue and performance targets, track pacing against them, and make adjustments to channel plans accordingly
• Create annual, quarterly, and journey-level strategy that includes audience criteria, messaging, success metrics, and experimentation
• Partner with Product, Engineering, Growth, Creative, and Analytics teams to enhance Lifecycle journey effectiveness
• Present your channel’s performance and plan to senior stakeholders in Growth, Product, and Engineering
• Build, QA, and launch Lifecycle journeys in a marketing automation tool independently
• Determine relevant audience size and criteria using our in-house Customer Data Platform