Lifecycle Marketing Lead, Sploot
$100-135k
+ Performance bonus
Digitally-enabled veterinary services
Be an early applicant
Digitally-enabled veterinary services
21-100 employees
Be an early applicant
$100-135k
+ Performance bonus
21-100 employees
Company mission
To provide exceptional care and experience for pets and their parents by creating the best environment for our team members to thrive.
Role
Who you are
- Bachelor’s degree in marketing, business, or related field — or equivalent experience
- 5–7 years in CRM, lifecycle, or email/SMS marketing within e-commerce, pet, or healthcare services
- Hands-on experience with Braze, Klaviyo, Iterable, or Attentive (or similar platforms)
- Proven track record of increasing LTV, retention, and repeat purchase rates through CRM programs
- Analytical thinker with a creative streak — you love using data to inspire messaging and design improvements
- Comfortable owning both strategy and execution in a fast-moving, startup-style environment
- Strong project management and collaboration skills across teams
- Passion for pets and purpose-driven brands that make people’s lives better
What the job involves
- We’re looking for a scrappy, growth-minded CRM Manager to own the end-to-end customer lifecycle across email and SMS, driving retention, engagement, and long-term loyalty through smart, data-driven storytelling
- Own email and SMS from start to finish — segmentation, content strategy, automation flows, campaign execution, and reporting
- Design and implement lifecycle strategies that grow 30, 90, and 365-day LTV across pet parents and SplootPack members
- Build and optimize campaigns, flows, and automations that celebrate milestones, encourage preventive care, and bring pet parents back for every checkup
- Collaborate with the creative team to turn insights into engaging, on-brand content that connects emotionally and drives measurable results
- Continuously test and personalize through A/B testing, segmentation, and customer-journey mapping
- Ensure CRM health and compliance: manage list hygiene, deliverability, and adherence to CAN-SPAM, TCPA, and GDPR
- Work cross-functionally with marketing, product, and clinic operations to deliver a cohesive experience — from first visit to lifelong care
- Explore and launch loyalty and referral programs that strengthen the SplootPack community
- Own performance reporting, translating data into clear recommendations that influence creative, product, and retention strategy
- Oversee global CRM operations, ensuring localization, technical setup, and infrastructure are optimized for scalable growth
- How You’ll Be Measured:
- Revenue contribution from CRM channels (email + SMS)
- Retention and repeat-purchase improvements across customer cohorts
- Engagement performance: open, click, and conversion rates
- List health and deliverability benchmarks
Our take
Pet parents seek a seamless and stress-free veterinary experience, but traditional clinics often fall short. Long wait times, limited hours, and impersonal interactions can leave both pets and their humans feeling anxious and underserved.
Sploot Veterinary Care reimagines pet care with a technology-driven platform. Putting expansive primary and urgent care under one roof, Sploot makes same-day and walk-in appointments and even text-based communication with veterinary teams possible.
The company aims to leverage recent funding to rapidly expand its clinic footprint, bringing its unique pet care experience to new cities and communities. With a focus on convenience, technology, and building strong relationships with pet parents, Sploot is poised to propel the industry forward.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Unlimited Fully Paid Continuing Education: Keep learning & growing in your craft
- Grow Your Career With Us: We believe in investing in our people and promoting from within
- No Non-Competes: Your choice – today & every day
- Generous Paid Time Off: Go do that thing, take the trip & just enjoy a breather
- Health, Dental, & Vision Insurance: Your choice – today & every day
- 10 Weeks Paid Parental Leave: We will never forget – before you are our superhero, you are your family’s
- Plan For Your Future: Both Traditional & Roth 401(k) options available to let you customize how you save for retirement
- Incredible Pet Benefits: We cover your WHOLE family - no matter how many furbabies you have at home
- True Work/Life Balance: No overnights, flexible scheduling, and plenty of days off each week to disconnect & recharge
- FIGS Scrubs on Us: Feel good & look professional
- So. Many. Free. Snacks! (Seriously!): Unlimited fuel to keep you performing at your best in the clinic every day
Company HQ
West Highland, Denver, CO
Leadership
Gil Bolotin
(Co-CEO)Previously a VP of Business Development at ANAGOG. Prior to this, they worked at McKinsey & Company as an Associate and Engagement Manager.
Yoav Mordowicz
(Co-CEO)Previously a VP of Business at Via. They also worked at McKinsey & Company as a Senior Associate and then an Engagement Manager.
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