Senior Director of Growth Marketing, Zola
$175-200k
More information about location
Online wedding registry, planner & retailer
Job no longer available
Online wedding registry, planner & retailer
201-500 employees
Job no longer available
$175-200k
More information about location
201-500 employees
Company mission
To make engaged couples happy.
Role
Who you are
- 10+ years of experience in performance marketing or growth at a high-growth consumer business or MBA equivalent
- Deep expertise in paid search strategy and execution; strong understanding of how to scale SEM profitably and incrementally and a rabid appetite for keeping up with evolving search behaviors, including AI search
- Hands-on experience managing full-funnel paid media programs, with a track record of hitting aggressive growth goals
- Experience managing SEO programs and collaborating across content, product, and engineering
- Highly analytical mindset with comfort in data tools, testing frameworks, and attribution modeling
- Passion for the Zola mission and a love for performance + brand marketing working hand-in-hand. Siloed thinkers need not apply!
- Management experience and a reputation as a strong, collaborative, compassionate leader
What the job involves
- This is a highly impactful and visible role reporting to the CMO and regularly liaising with the leadership team, responsible for the full media budget, owning the growth roadmap, and scaling user acquisition with efficiency and impact
- You’ll own Zola’s paid marketing across paid search and paid social while also overseeing ABL (above-the-line) media such as audio, podcasts, influencers, and digital video, and SEO
- You’ll partner closely with our VP of Marketing Strategy, Senior Director of Lifecycle, Director of Brand, and in-house creative team to drive cross-channel campaigns that acquire and convert high-value customers; and with our Product and Finance teams cross-functionally
- Own the strategy, execution, and optimization of all paid acquisition channels: paid search, paid social, audio, streaming, affiliate, and emerging formats. Manage to blended and channel-level CAC, CPA, and LTV:CAC targets
- Lead the search marketing strategy (SEM + SEO), working closely with in-house teams and agency partners to drive sustainable growth
- Oversee SEO roadmap and performance, ensuring strong technical execution and content strategy in partnership with product and content teams
- Develop and test upper-funnel campaigns (e.g., digital video, podcasts, ABL channels) to expand Zola’s reach while maintaining performance discipline
- Lead growth forecasting, attribution, and incrementality measurement in collaboration with Finance and Data
- Partner cross-functionally with Product, Data, and Engineering to identify opportunities to improve conversion, optimize landing experiences, and build sustainable growth loops
- Manage and mentor a layered team (including external agency partners and internal direct reports)
Our take
Zola is one of the most well-known and popular online wedding registries. It makes it easier for couples to build a gift registry by partnering with hundreds of brands, while also offering a range of other wedding related services such as guest list and invite planning, wedding website creation, and even wedding dress sales.
Since launching in 2013, the company has become one of the biggest disruptors in the growing wedding registry niche, just ahead of the likes of Honeyfund and Crate & Barrel. With the US wedding industry worth roughly $70.3B, there’s plenty of profit to be made in this space, despite competition from giants like Amazon and Target.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2018
$100m
SERIES D
Jan 2018
$25m
SERIES C
Total funding: $169.3m
Company HQ
World Trade Center, New York, NY
Leadership
Shan-Lyn Ma
(Co-Founder & CEO)Former Senior Product Marketing Manager at Yahoo, and Chief Product Officer at ecommerce jewelry company Chloe + Isabel. Before co-founding Zola, founded and was General Manager of artisanal food marketplace Gilt Taste.
Nobu Nakaguchi
(Co-Founder & Chief Design Officer)Before co-founding Zola, worked for Gilt Groupe in a number of senior roles including Product Management and User Experience. Founded and was Design Director at nn27, a digital product design consultancy.
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