Senior GTM AI Architect, Invoca
$153-187k
Conversation analytics software to grow revenue
Be an early applicant
Conversation analytics software to grow revenue
201-500 employees
Be an early applicant
$153-187k
201-500 employees
Company mission
To enable revenue team to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.
Role
Who you are
- 8–12+ years of experience across RevOps, GTM systems, software engineering, or technical roles in B2B SaaS
- Strong hands-on experience with AI/ML, LLMs, and automation frameworks
- Deep experience with Salesforce and modern GTM tech stacks
- Strong technical skills (e.g., Python, APIs, integrations, data workflows)
- Proven ability to design and deploy AI-driven solutions in business environments
- Strong understanding of GTM processes and revenue operations
- Ability to translate business problems into scalable technical solutions
- Experience working cross-functionally with business and technical stakeholders
- Highly autonomous, self-directed, and comfortable operating as a senior individual contributor
- Curiosity and passion for applying AI to real-world business problems
What the job involves
- We're seeking a highly technical, innovative, and forward-thinking Sr
- GTM AI Architect to lead the design and deployment of AI-driven capabilities across our GTM tech stack
- This is a senior individual contributor role responsible for embedding AI directly into revenue workflows to enable smarter decision-making, automate manual processes, and improve execution across Sales, Marketing, and Customer Success
- You'll act as both a builder and operator, translating a deep understanding of GTM workflows into practical AI systems
- While we already leverage AI across our systems, this role was created to go deeper — providing dedicated focus to scale those efforts and drive adoption of the highest-impact, field-facing use cases
- This role reports to the Senior Director, Revenue Systems, Data & AI within the Revenue Operations, Strategy & Enablement team, with close partnership across the GTM organization
- GTM AI Strategy & Use Case Development — Identify and prioritize high-impact AI use cases across Marketing, Sales, and Customer Success in partnership with Revenue Operations, aligning initiatives with business priorities to improve field productivity, conversion, and customer outcomes
- AI Workflow Design & Deployment — Design and implement AI-driven workflows and agentic solutions across the GTM tech stack, embedding AI into core processes like pipeline inspection, lead prioritization, deal coaching, and customer engagement — practical, scalable, and built for field adoption
- Automation & Intelligence Layer — Build and scale automation and intelligence layers on top of Salesforce and the broader GTM stack, leveraging LLMs and modern AI tools to evolve manual processes into intelligent, automated workflows
- Systems & Architecture Partnership — Integrate AI into platform design in close collaboration with Systems & Architecture, ensuring alignment with data models, governance standards, and long-term architecture
- Data & Signal Utilization — Leverage GTM data to power AI-driven insights and workflows, ensuring high-quality inputs and outputs for confident decision-making
- Continuous Innovation & Experimentation — Stay ahead of AI and GTM technology trends by rapidly evaluating, testing, and scaling new tools and approaches
Our take
Invoca is an AI-powered call tracking and conversational analytics platform enabling marketing, sales, customer experience, and eCommerce teams to better understand and immediately act on information consumers share via conversations, revealing exactly which campaigns are performing and delivering high returns on investments.
The company is a market leader in AI-powered conversation intelligence, serving leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. It has continued to add new new capabilities throughout the years since its 2008 founding, to further help brands drive more efficient marketing, faster revenue growth, and better experiences in an increasingly challenging economy.
More recently, Invoca has expanded its AI-powered revenue exeuction platform with a new no-code integrations for LinkedIn Ads and Reddit Ads, buiulding on existing support from platforms such as Facebook, Instragram, TikTok, Snapchat, and Pinterest. These additions allow marketers to directly connect social ad spend to phone calls, conversations and revenue. As pressure mounts on marketing teams to provide business impact beyond clicks and impressions, this expanded social advertising ecosystem strengthens Invoca's position as a leader in conversation intelligence and performance-driven marketing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$83m
SERIES F
Oct 2019
$56m
SERIES E
Total funding: $199.8m
Company benefits
- Flexible Time Off: We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed.
- Healthcare: Invoca offers a health care program that includes medical, dental and vision coverage. There are multiple plan options to choose from so you can make the best choice for yourself, partner and family.
- Mental Well-being & Employee Assistance Program: Invoca offers well-being support on issues ranging from personal matters to everyday life topics through the WorkplaceOptions program.
- Paid Family/Medical Leave - up to six weeks 100% paid leave for baby bonding, adoption, and caring for family members, and up to twelve weeks 100% paid leave for one’s own medical leave
- Invacation (Sabbatical): We thank our long-term team members with a bonus after seven years of service.
- Wellness Subsidy: In further support of your well-being, Invoca provides a wellness subsidy that can be applied to a gym membership, fitness classes and more.
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Gregg Johnson
(CEO)Prior to joining Invoca in 2016, Gregg spent nearly 10 years at Salesforce, while there, he held a number of roles, including VP of Product Management (Chatter) and SVP of Product Management (Marketing Cloud). He also worked as a COnsultant at Boston Consulting Group and as a Sales/Marketing Manager at Ullink.
Peter Isaacson
(CMO)Peter is also an Advisor at Folloze and ClickZ.com as well as a Contributor to Forbes Communication Council and a Member at Revenue Collective. Previously, he was the CMO at Replicant, Demandbase, and Castlight Health. He also spent nearly 14 years at Adobe Systems, working as a Senior Director of Brand Marketing, VP of WW Field Marketing, and VP of WW Education Vertical Business.
Teresa Dietrich
(CTO)Prior to joining Invoca in 2024, Teresa was the Chief Product & Technology/Community Officer at Stack Overflow. She also served as the GLobal Head of Product & Engineering at McKinsey New Ventures and as CTO at Namely.
Michael DiFilippo
(CFO)Prior to joining Inovca in 2019, Michael was the CFO & Chief Administrative Officer at AppDirector. He also served as a VP/Division CFO (SaaS Division) at Citrix.
Ben Sullivan
(CRO)Ben joined Invoca in 2017 as a Senior VP of Sales, moving into the role of Executive VP of Sales in 2021 and CRO in 2025. Prior to Invoca, he spent 8 years at ON24 as a VP of Strategic Alliances & Business Development and VP of Worldwide Sales.
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