Lifecycle Marketing Lead, Public.com
+ Equity
More information about location
4 days a week in office
Stocks, ETFs & crypto investing app
Posted today
Stocks, ETFs & crypto investing app
101-200 employees
Posted today
+ Equity
More information about location
4 days a week in office
101-200 employees
Company mission
To make the public markets work for all people.
Role
Who you are
- 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
- Expertise in lifecycle marketing tools, preferably Braze
- Comfortable writing HTML, CSS, and Liquid or similar templating language
- SQL, JSON, and webhook expertise a bonus
- Excellent writing skills and deep knowledge of email design best practices
- Experience running successful A/B tests optimizing new user conversion
- Strong understanding of attribution models, incrementality testing, and marketing analytics
- Proven ability to optimize funnel conversion, retention, user engagement, and LTV
- Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.)
- Strong analytical skills, comfortable making data-driven decisions
- A proactive and entrepreneurial mindset, with a passion for testing and learning
- Strong preference for candidates with experience in fintech
What the job involves
- We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com.
- This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle.
- The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving.
- This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs
- Lead and execute lifecycle strategy for active traders, optimizing for first-time investments and multi-product adoption
- Own the strategy, messaging, and technical success of all active trader messaging
- Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership
- Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance
- Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities
- Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV
- Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations
Our take
The stock market can be a confusing place unless you work on Wall Street, making investing a pretty daunting experience. Public.com brings accessibility to the stock market, helping people invest regardless of experience or available funds.
This is done through a commission-free platform that allows users to own fractional shares of stocks, funds, and crypto, making it easier to get started. It has created a safe space for a broad audience, with educational and social features that help users become more familiar with investing.
The concept of making investments more accessible is not unique to Public.com, but a key draw that it has over the competition is its focus on creating a social community. It has also been quick to innovate, such as with the launch of AI-powered investment research tool Alpha. And it continues to raise funding to support product development and solidify its place in the industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
43% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Dec 2024
$105m
SERIES D
Feb 2021
$220m
SERIES D
Total funding: $414.5m
Company benefits
- Fully paid healthcare
- 401(k) matching
- Paid time off
- Paid parental leave
- Flexible spending account
- Citi Bike membership
- Reproductive care
- In-office meals
Company HQ
Financial District, New York, NY
Leadership
Jannick Malling
(Co-Founder & Co-CEO)Previous Head of Product in the founding team at CFH Group, and co-founder of Tradable.
Leif Abraham
(Co-Founder & Co-CEO)Previously co-founded and was CEO at AND.CO. Also co-founded Pay with a Tweet, and has worked as Director of Product Experience at West.
Matt Kennedy
(Co-Founder & Brokerage)Former COO of the company. Previously a Trading Associate at Dominick & Dominick.
Sean Hendelman
(Co-Founder & Board Member)CEO of the Active and Professional Division at Clear Street, as well as Founder and CEO at T3 Companies.
Salary benchmarks
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