Director of Marketing Analytics, WHOOP
$190-230k
+ Equity Package
4+ days a week in office (WHOOP, MA)
Wearable health and fitness devices
Be an early applicant
Wearable health and fitness devices
1001+ employees
Be an early applicant
$190-230k
+ Equity Package
4+ days a week in office (WHOOP, MA)
1001+ employees
Company mission
To unlock human performance and Healthspan.
Role
Who you are
- 10+ years of experience in marketing analytics, growth analytics, data science, or related quantitative field, with 3–5+ years managing high-performing analytics teams
- Deep expertise in consumer marketing measurement across acquisition, media, brand, creative, and lifecycle channels
- Proven track record building scalable analytics functions, including modeling, experimentation, forecasting, and executive reporting
- Strong command of analytics and measurement methods: incrementality testing, MMM, LTV modeling, segmentation, predictive analytics, experimentation frameworks
- Exceptional ability to synthesize complex data and translate into strategic, actionable recommendations for senior leadership
- Experience partnering with multidisciplinary marketing teams in a fast-paced, high-growth environment
- High proficiency in SQL; familiarity with data and analytics tools (e.g. Snowflake, dbt, BI/visualization, experimentation platforms)
- Passion for coaching and developing analytical talent, fostering collaborative working culture
What the job involves
- We are seeking a Director of Marketing Analytics to lead a growing team of analysts and data scientists
- In this senior, cross-functional leadership role, you’ll partner closely with Consumer Marketing, Brand Marketing, Wholesale, and Apparel & Accessories to shape WHOOP’s marketing strategy through data-driven measurement, modeling, and storytelling
- Lead and grow a high-performing Marketing Analytics organization: build and mentor a team of analysts and data scientists who support all facets of the Marketing organization
- Foster a culture of analytical rigor, continuous learning, and collaboration
- Build a unified view of omni-channel marketing performance: create and maintain executive-level reporting and narrative of how WHOOP’s marketing engine is performing across DTC, Wholesale, Paid Media, Brand, and Lifecycle
- Surface insights linking spend to outcomes like LTV, incremental lift, and long-term member value
- Partner as a strategic thought leader with senior marketing stakeholders: provide data-driven guidance on spend allocation, creative effectiveness, channel mix, targeting, and market expansion
- Own measurement and experimentation strategy: oversee marketing incrementality testing, media lift studies, creative experimentation, lifecycle testing, and attribution frameworks
- Guide data scientists on advanced modeling (LTV prediction, MMM, churn modeling, personalization)
- Champion data quality, standardization, and storytelling: ensure marketing and performance data is harmonized across platforms, geographies, campaigns, and funnels
- Translate complex results into clear, actionable recommendations for executives
- Foster cross-functional collaboration: work alongside Product, Engineering, Creative, Data Engineering, and Lifecycle teams to ensure data infrastructure, experimentation tooling, attribution, and reporting enable rapid iteration and long-term strategy
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(Founder & CEO)After graduating from Harvard with a Bachelor of Arts in Government and Economics, Will went on to hold Summer Analyst roles at Allen & Company and Lindsay Goldberg before founding WHOOP in 2012.
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