Senior Marketing Manager, Workday
More information about location
Enterprise AI platform for managing HR and finance
Be an early applicant
Enterprise AI platform for managing HR and finance
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- Bachelor’s degree and a minimum of 8 years of relevant B2B Marketing experience within a High-Tech company
- Data Driven and Results-driven BtoB marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals
- Ability to think strategically and execute tactically
- Demonstrated ability to drive cross-functional teams to meet business objectives and influence co-workers while fostering strong working relationships
- Solid understanding of development and execution of integrated campaigns, and a track record of managing multiple marketing programs simultaneously
- Native French speaker with an excellent verbal, written, visual/presentation skills in English
- Enthusiasm for challenges and strong work ethic with a ‘can do’ attitude
- Objectivity and openness to others' views while continuously building a positive team spirit
- Experience in reporting on campaigns using Salesforce and Tableau
- Enthusiastic AI user and ambassador
What the job involves
- The French Regional Marketing Team is responsible for the generation of pipeline through the execution of demand generation activities across outbound and inbound campaigns and events
- The team works closely with cross-functional teams by communicating plans and aligning campaigns to business objectives
- We are looking for a Senior Marketing Manager to support our growth strategy in France
- This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the local Sales Teams, our Pre-Sales organization, the Partner & Alliances Team, Value Management
- You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Content, Digital and Social marketing, and Product Marketing
- You will be based in our Paris office and report to the Head of Marketing, France
- As a Senior Marketing Manager, you will design, execute and deliver high performing demand generation marketing campaigns to a variety of target audiences, which drive pipeline for our Sales organization
- The Senior Marketing Manager oversees regional marketing campaigns for the French organization ensuring they are effective and carried out according to the company’s goals
- Work closely with the local Sales Teams, be their first point of contact, align marketing campaigns to business priorities, and support big deals progression
- Identify audience segmentation strategy, conduct strategic account profiling and in-depth analysis of target accounts
- Plan, design, execute and analyze multi-channel campaigns (digital, events, content, executive engagement, partners) to build the right marketing journey
- Work closely with Content and Product Marketing to ensure appropriate messaging, content, and stories are leveraged and tailored for individual accounts and specific buying centers
- Take responsibility for the business impact (MQL, S1, ACV) of each program working closely with sales functions to ensure effective follow-up
- Make data-driven decisions to maximize campaign ROI, adjust strategies, and report on performance and recommendations to key stakeholders
- Project-manage all campaigns from beginning to end, ensuring they meet the target objectives, and are delivered on time and within budget
- Identify and develop new marketing opportunities based on market analysis, and customer & sales feedback
- Manage external agencies as required
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities.. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, WOrkday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & Executive Chair)Annel began his career at Morgan Stanley as a Corporate Finance Analyst. He then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005, where he has served as the CEO ever since.
Carl Eschenbach
(CEO)Carl joined Workday in 2022 as Co-CEO, becoming CEO in 2024. He has also been a Partner at Sequoia Capital since 2016. Previously, he spent 14 years at VMware as President and COO and 3 years at Inktomi Corporation as the VP of North America Sales.
Peter Bailis
(CTO)Prior to joining Workday in 2025, People was a VP of Engineering at Google. He also previously founded Sisu Data, where he served as the CEO for over 5 years.
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