Director of Product Marketing, Figment

• You’ve been a sales engineer, technical marketer, or product-oriented pitch creator in crypto, and you know what institutions care about
• 7+ years of experience in product marketing, technical marketing, or sales engineering — ideally in crypto, fintech, or infrastructure with at least 5 years in a leadership role
• Deep understanding of staking, validators, and the broader crypto ecosystem
• Exceptional writing skills — able to create clean, clear, compelling content for technical and business audiences
• Experience working with institutional customers and/or regulated markets
• A proactive, curious mindset and the ability to translate complexity into simplicity
• Comfort working cross-functionally across Product, Sales, Marketing, and Protocol teams

Desirable

• We’re looking for a Director of Product Marketing - Sales Enablement who deeply understands the institutional digital asset space — especially staking — and can craft compelling narratives that showcase Figment’s differentiation with institutional audiences globally
• This is not your average Director of Product Marketing role. Yes, we need strong messaging, positioning, and go-to-market support. But above all, we’re looking for a clear thinker and exceptional messenger in a rapidly evolving category who can:
• Break down complex product concepts and differentiators into crisp, buyer-relevant messaging
• Mine customer questions and Buyer Group insights and turn them efficiently into scalable GTM materials at the pace of digital asset staking’s rapid growth
• Write sales pitches that resonate with financial institutions and respect a highly and rapidly evolving regulatory environment
• Surface and uniquely package the value of Figment’s People, Products and Performance
• Help our sales team and customers understand Figment’s product and protocol roadmap
• This role will have three direct reports: Protocol Marketing lead, Marketing Operations Coordinator, and Product Marketing Manager - Sales Enablement (APAC)
• Develop differentiated messaging and clear value propositions for our staking infrastructure
• Articulate how Figment stands out from other staking providers in terms of compliance, security, architecture, and track record
• Create product narratives tailored to specific Buyer Groups (e.g. custodians, exchanges, asset managers)
• Write compelling pitch decks and sales collateral for new and existing product offerings
• Partner with Sales and RevOps to understand what resonates, where we win/lose, and where messaging needs to evolve
• Work closely with the central Partner Marketing team and key partners (e.g., exchanges, custodians, institutional players) to create joint marketing materials (sales enablement), case studies, and co-branded campaigns
• Own launch messaging and positioning for new protocols and products
• Support campaign and event programming with key inputs: target audiences, key messages, content briefs
• Partner across teams to ensure alignment across all channels
• Work with Product, Protocol, and Engineering teams to translate technical updates into externally facing clarity: What changed? Why does it matter? Who cares?
• Maintain clear public documentation and up-to-date messaging as Buyer Groups, protocols and features evolve – and clear product architecture
• In addition to collaborating with other Marketing team members, this role will collaborate most often with our Sales, Sales Engineering, Protocol, Product, and Business Development teams

• During your first Recruiter Call, you will be provided with more information about Figment, the position and what to expect for the rest of the interview process. Please be prepared to discuss why you are interested in joining Figment and what excites you about the position and company
• As we go through the process, we work to make sure that you hear back from us in a timely fashion. If we decide at any point that we’re unfortunately not moving forward, we will give you feedback on why it was not a fit
• We aim for the entire process to take around 2-4 weeks from initial screen to offer. There can be exceptions on either side of the bell curve here, but as a rule, that’s the time-frame you can expect
• We have a thorough hiring process to verify the identity of all job candidates. This includes checking documents, conducting in-person interviews, biometric authentication and completing background checks. Candidates must pass all these steps to be considered for a job with Figment. Anyone who provides false information or tries to skip these steps will be disqualified from the hiring process immediately