Performance Marketing Manager, Tropic

Salary not provided

Google Analytics

Power BI

Mid and Senior level

London

More information about location

3-5 days a week in office (Croydon, Surrey, UK)

Vegan and cruelty-free skincare

Open for applications

Vegan and cruelty-free skincare

1001+ employees

B2CRetailBeautyWellbeing

Open for applications

Salary not provided

Google Analytics

Power BI

Mid and Senior level

London

More information about location

3-5 days a week in office (Croydon, Surrey, UK)

1001+ employees

B2CRetailBeautyWellbeing

Company mission

To protect the planet and people, one product at a time.

Job

Company

Role

Who you are

Proven experience in managing digital marketing campaigns across multiple platforms (e.g., Google/PMAX, Meta, TikTok, Pinterest) for well-known brands or retailers
Proven experience in managing digital marketing campaigns in Beauty and/ or Skincare industries would be advantageous
Experience in managing TikTok paid strategy and scaling for growth
Strong knowledge of SEO best practices and implementation, as well as affiliate marketing experience
Excellent analytical skills, with the ability to translate data into actionable insights and recommendations
Expertise in budgeting, forecasting, and performance reporting
Proficiency in data analytic platforms such as Google Analytics
Exceptional organisational skills with the ability to manage multiple projects simultaneously
A highly motivated, creative thinker comfortable working in an entrepreneurial environment
Experience in managing TikTok's paid strategy and scaling for growth
TikTok shop experience would be a real plus

What the job involves

We're looking for an innovative Performance Marketing Manager responsible for leading and executing Tropic’s digital performance marketing strategy
Reporting into the Head of Digital & E-Commerce and working closely with the wider E-Commerce and Marketing teams, you will be responsible for growing Tropic’s digital brand awareness and driving traffic and acquisition through paid and organic channels
You will be a strategic thinker with a deep understanding of digital marketing, and a proven track record of delivering new customer acquisition targets and long-term brand growth targets
Working closely with Marketing & Creative to lead end-to-end delivery of traffic driving, digital marketing campaigns across Paid Search, Paid Social, Display, and SEO. Using digital expertise to ensure relevant, engaging creative and copy across channels
Continuously optimising campaigns to improve ROI, ROAS, engagement, and conversion rates
Building and implementing robust A/B testing strategies that drive incremental growth across key channels
Developing and executing the full digital & performance marketing strategy to drive digital & e-commerce KPI’s and support the wider Tropic business ambitions
Identify growth opportunities through reactive data analysis, competitor benchmarking, and emerging digital trends
Ownership of the digital marketing budget, ensuring efficient spend to achieve target KPIs and efficient agency spending throughout the year
Lead creative strategy and deliverables for all paid channels, working closely with the Marketing & Creative Team to brief and optimise creative assets
Using digital expertise to ensure assets and all creative content are optimised for maximum customer engagement and efficiency across paid channels
Track, report, and interpret campaign performance metrics using tools such as Google Analytics, Meta Ad Manager and Power BI
Present clear, actionable insights and strategic recommendations to senior leadership
Use expertise to help upskill the wider Tropic business on the value and impact of digital marketing
Position is available immediately
Oversee and manage relationships with partner agencies to ensure efficient and effective performance
Collaborate with Social and PR teams to expand partnership opportunities and amplify both influencer and creator content

Salary benchmarks

Our take

Tropic is a skincare brand on a mission to create products that are ethical and environmentally friendly. Certified vegan, cruelty-free and CarbonNeutral, its dedication to this mission is clearly reflected in its offerings.

The company only uses natural ingredients, so does not contain the preservatives to sit on shelf store, but has nonetheless seen impassive growth. This stands as testament to the interest that consumers have in what Tropic is selling, and suggests a promising future for the brand.