Performance Marketing Manager, Tropic
More information about location
3-5 days a week in office (Croydon, Surrey, UK)
Vegan and cruelty-free skincare
Be an early applicant
Vegan and cruelty-free skincare
1001+ employees
Be an early applicant
More information about location
3-5 days a week in office (Croydon, Surrey, UK)
1001+ employees
Company mission
To protect the planet and people, one product at a time.
Role
Who you are
- Proven experience in managing digital marketing campaigns across multiple platforms (e.g., Google/PMAX, Meta, TikTok, Pinterest) for well-known brands or retailers
- Proven experience in managing digital marketing campaigns in Beauty and/ or Skincare industries would be advantageous
- Experience in managing TikTok paid strategy and scaling for growth
- Strong knowledge of SEO best practices and implementation, as well as affiliate marketing experience
- Excellent analytical skills, with the ability to translate data into actionable insights and recommendations
- Expertise in budgeting, forecasting, and performance reporting
- Proficiency in data analytic platforms such as Google Analytics
- Exceptional organisational skills with the ability to manage multiple projects simultaneously
- A highly motivated, creative thinker comfortable working in an entrepreneurial environment
- Experience in managing TikTok's paid strategy and scaling for growth
- TikTok shop experience would be a real plus
What the job involves
- We're looking for an innovative Performance Marketing Manager responsible for leading and executing Tropic’s digital performance marketing strategy
- Reporting into the Head of Digital & E-Commerce and working closely with the wider E-Commerce and Marketing teams, you will be responsible for growing Tropic’s digital brand awareness and driving traffic and acquisition through paid and organic channels
- You will be a strategic thinker with a deep understanding of digital marketing, and a proven track record of delivering new customer acquisition targets and long-term brand growth targets
- Working closely with Marketing & Creative to lead end-to-end delivery of traffic driving, digital marketing campaigns across Paid Search, Paid Social, Display, and SEO. Using digital expertise to ensure relevant, engaging creative and copy across channels
- Continuously optimising campaigns to improve ROI, ROAS, engagement, and conversion rates
- Building and implementing robust A/B testing strategies that drive incremental growth across key channels
- Developing and executing the full digital & performance marketing strategy to drive digital & e-commerce KPI’s and support the wider Tropic business ambitions
- Identify growth opportunities through reactive data analysis, competitor benchmarking, and emerging digital trends
- Ownership of the digital marketing budget, ensuring efficient spend to achieve target KPIs and efficient agency spending throughout the year
- Lead creative strategy and deliverables for all paid channels, working closely with the Marketing & Creative Team to brief and optimise creative assets
- Using digital expertise to ensure assets and all creative content are optimised for maximum customer engagement and efficiency across paid channels
- Track, report, and interpret campaign performance metrics using tools such as Google Analytics, Meta Ad Manager and Power BI
- Present clear, actionable insights and strategic recommendations to senior leadership
- Use expertise to help upskill the wider Tropic business on the value and impact of digital marketing
- Position is available immediately
- Oversee and manage relationships with partner agencies to ensure efficient and effective performance
- Collaborate with Social and PR teams to expand partnership opportunities and amplify both influencer and creator content
Salary benchmarks
Our take
The skincare market is anticipated to grow every year by 5.19 percent up 2026. After a surge in skincare addicts during the pandemic when wellness took a front seat in many people's priorities, the sector became even more saturated due to demand. Co-owned with Lord Alan Sugar, Tropic is a skincare brand with a very clear mission to create products that are ethical and environmentally friendly.
Certified vegan, cruelty-free and CarbonNeutral®, the company double offsets its emissions. Alongside the impact Tropic Skincare has on the planet the company also does impressive work with initiatives like working with the UWS, funding education in areas where there is a need for it. More recently the company changed all of its typefaces to be designed for dyslexic readers - a clear statement to the impressive ethos and passion within the company.
For a beauty product to sit on a high street shelf for an indefinite period it must include added preservatives, such as parabens. Tropic vows to its natural ingredients and so is not seen on shelves in stores, but despite this is still seeing impressive growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- PTO
- On-site parking available
- Office is conveniently located just 3 minutes’ walk from Beddington Lane Tram stop
- Hybrid working
Company HQ
Croydon, UK
Articles
Leadership
Susie Ma
(Managing Director)Originally worked in Sales & Trading for Citigroup. Has won several awards over the process of building Tropic, most recently the EY Entrepreneur of the Year Awards in 2018. They also featured in Forbes 30 under 30.
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