Director of Marketing, Nitra
$215-290k
Offers equity and bonus
Financial products for healthcare professionals
Be an early applicant
Financial products for healthcare professionals
21-100 employees
Be an early applicant
$215-290k
Offers equity and bonus
21-100 employees
Company mission
Nitra’s mission is to overhaul the healthcare industry with radically efficient and transparent solutions.
Role
Who you are
- The ideal candidate has experience managing and developing marketing teams, setting marketing strategy, owning budgets, and translating company goals into measurable marketing outcomes
- They are comfortable operating in a VC-backed technology environment, partnering closely with Sales and Product, and owning full-funnel performance from pipeline generation through revenue impact
- 6–8+ years of marketing experience in VC-backed technology companies
- Significant managerial experience leading and developing marketing teams
- Strong growth marketing background with technical fluency
- Deep understanding of marketing infrastructure, attribution, intent data, and funnel mechanics
- Hands-on experience with modern marketing tech stacks and AI-driven automation
- Experience launching products and driving measurable business outcomes
- Strong cross-functional leadership and partnership with Sales
- Ability to define ICP and determine effective lead generation channels
- Experience managing multiple concurrent marketing initiatives and budgets
- Product marketing (PMM) background preferred; growth experience as strong alternative
What the job involves
- We are looking for a Director of Marketing to lead and scale our marketing organization with clear accountability to revenue
- This position will oversee demand generation, product marketing, content, and events, while building the strategy, systems, and processes needed to drive sustainable ARR growth
- Lead and manage the marketing team across demand generation, product marketing, content, and events
- Hire, develop, and hold team members accountable to revenue-linked performance metrics
- Own marketing’s contribution to ARR growth and pipeline quality
- Establish strong SLAs and feedback loops with Sales to ensure alignment and conversion efficiency
- Define ICP clearly and align channel strategy accordingly
- Plan and execute full-funnel marketing campaigns with measurable revenue outcomes
- Own and optimize the marketing tech stack, including drip campaigns, CRM integrations, intent signals, lead routing, SEO campaigns, and attribution tracking
- Use AI tools and automation platforms (e.g., Replit, Clay) to scale marketing workflows
- Understand website intent patterns and map the full lead journey from first touch to closed deal
- Lead product launches end-to-end, including positioning, messaging, and cross-functional execution
- Manage marketing budgeting, quarterly planning, and resource allocation tied to company revenue goals
- Build scalable systems and processes that support long-term growth
Our take
Nitra is attempting to play a part in the reshaping of the archaic financial systems we all interact with today, specifically targeting the inefficiencies of the US healthcare system. To do this, it is bringing transformational and disruptive digital finance to thousands of healthcare professionals struggling with complex medical business processes that do not align well to traditional forms of credit.
Nitra started with a credit card built specifically for doctors, and has since expanded its offerings to deliver expense management, product inventory management, and lending services. Its all-in-one platform is powered by machine learning and blockchain technologies, bringing physicians and medical clinics around the country the financial services they need and deserve.
Its vision is clearly an ambitious one, but one that has resonated with healthcare professionals and investors alike. Funding from 2022 has been used to scale the team and accelerate growth, all while launching its new products. Nitra also continues to add to the many benefits that come with the Nitra Visa Business Card, ensuring it remains a strong option for its users.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2022
$16m
EARLY VC
Total funding: $16m
Company benefits
- Flexible vacation policy
- Retirement benefits (401K match)
- Equality - everyone at Nitra is an owner, when the company wins, you win
- Comprehensive health, vision, and dental insurance options
Company HQ
World Trade Center, New York, NY
Leadership
Jonathan Chen
(Founder & President)Serial entrepreneur. Built, launched and sold Boba meets Bagel in a few weeks. Founded FiscalNote, an aggregator of government data widely used in D.C. Also founded and was CTO of Pathover, an API-based intelligent routing and logistics solution to the last mile problem.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 20 more jobs at Nitra