Senior Manager of Product Analytics, Babylist
$171-256.5k
+Equity; +Bonus
Online universal baby registry
Be an early applicant
Online universal baby registry
501-1000 employees
Be an early applicant
$171-256.5k
+Equity; +Bonus
501-1000 employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- Experienced Analytics Leader: You’ve spent 10+ years in product analytics and have managed a small but mighty team. You’ve built roadmaps, championed your team, and made product orgs smarter through data
- Product-First Thinker: You see analytics as a way to build better user experiences. You’re curious about customer behavior and prioritize business outcomes over analytical perfection. Motivation around having impact on product and driving positive business outcomes
- Deeply Engaged in What We're Building: You’re not content delivering dashboards in isolation. You ask why we’re building something, challenge assumptions, and contribute to the product vision with data-driven curiosity
- Cross-Functional Operator: You’re comfortable navigating the competing priorities of Finance, Tech, and Product. You bring people together and communicate clearly, even when metrics don’t align
- Strategic and Hands-On: You know how to zoom out and drive the big picture, but also when to jump into SQL or a dashboard to guide your team or unlock a blocker
- Analytics-Rooted: You bring deep applied analytics experience, turning data into product decisions, metrics, and roadmaps, and you have partnered closely with data-science teams to translate models into measurable user and business impact
- People-Centered Leadership: You lead with empathy and transparency. You know how to challenge and inspire your team, build trust across functions, and celebrate visible impact
What the job involves
- As the Sr. Manager, Product Analytics at Babylist, you will lead a high-impact team responsible for surfacing insights and enabling data-informed product decisions across the organization
- This role is central to how we use data to shape product direction across our major surfaces: Registry, Shopping, Health, and Long-Term Family Support
- You’ll report to the VP of Finance and serve as a bridge between Finance and Product, ensuring that analytics supports both strategic product direction and overall business performance
- Your ability to navigate and unify these perspectives—balancing customer behavior insights with financial impact—will be critical to your success
- You’ll manage a team of three experienced analysts and serve as a trusted thought partner to leaders in Product, Engineering, Design, and Finance
- This is a strategic leadership role with direct impact on how millions of new and expecting parents experience Babylist
- You’ll define and execute an analytics vision that raises data fluency, sharpens decision-making, and empowers us to scale intelligently
- Lead and Grow the Product Analytics Function: Mentor and develop a high-performing team of product analysts. Build a culture of clarity, ownership, and impact that amplifies the team’s strategic value
- Shape Product Strategy Through Data: Collaborate deeply with Product, Design, and Engineering partners to inform prioritization, refine hypotheses, and co-own product KPIs and experimentation
- Advance Analytics Maturity: Set and execute a 12-18 month vision for analytics at Babylist. Champion long-term investments in tooling, experimentation frameworks, and metric governance
- Enable ML-Powered Personalization: Partner with Data Science to turn machine-learning capabilities into experiment-backed product experiences with clear business impact. Have worked on product surface areas where ML was used and understand how to measure and test those areas
- Improve Data Fluency Across the Org: Equip PMs and business stakeholders with self-service tools and training that make data more accessible and decisions more confident
- Standardize Metrics and KPIs: Own the taxonomy and governance of product KPIs. When Product and Finance define success differently, you lead with clarity; ensuring metrics are traceable, interpretable, and purpose-fit for each stakeholder
- Champion Product Experimentation: Guide end-to-end A/B testing efforts, from test design to interpretation. Enable product teams to learn quickly and iterate confidently while maintaining statistical rigor
- Identify and Close Data Gaps: Partner with BI and Engineering to address instrumentation and visibility gaps that limit insight. Ensure analytics is built on a strong data foundation
- Communicate and Advocate with Influence: Represent the team clearly and confidently with stakeholders at all levels, including the VP and C-suite. Proactively elevate the team’s impact across the organization
- Our Tech Stack:
- Analytics & Visualization: Sigma, Hex, Indicative, Google Analytics
- Data Platform: dbt, Snowflake
- Event Tracking: Avo, Segment
- ML/AI Ecosystem: Python, Airflow, AWS SageMaker, Anthropic
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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