Country Manager, HOLY
France, French Speaker
+ Equity
Office located in Prenzlauerberg, Berlin
Ethical soft drink retailers
Job no longer available
Ethical soft drink retailers
101-200 employees
Job no longer available
+ Equity
Office located in Prenzlauerberg, Berlin
101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- In order to be successful in this role, you will need to bring a blend of strategic acumen, creative instinct, and builder energy. Specifically, you should have:
- 5+ years experience in marketing, growth, brand, or general management roles—preferably in high-growth consumer brands
- Fluent French & English — this is non-negotiable
- Based in Berlin or willing to relocate — we’ll support you with relocation if needed
- You believe in what we’re building — not just the growth, but the brand, the mission, and the community
- A full-stack growth mindset — you're commercially sharp, data-literate, and love owning a P&L
- Deep experience in influencer and paid social — you know how to build scalable creator programs and run scroll-stopping campaigns
- Strong creative instinct — you care about brand, storytelling, and emotional resonance—not just performance curves
- Local insight, global awareness — you understand French culture inside-out and know how to localize a global brand with finesse
- Builder energy — you move fast, prioritize well, and love building something from the ground up
- Leadership clarity — you attract talent, set direction, and create momentum
- Team player — you know when to lead, when to ask for help, and how to collaborate across functions
What the job involves
- We’re hiring a Country Manager France to lead our next phase of hypergrowth in one of HOLY’s most strategic markets.In just three years, HOLY has scaled from zero to €150M+ in revenue—profitable every single month
- Backed by a successful Series B, we’re doubling down in 2025. France is a key growth lever, with a €100M+ revenue target over the next two years, building on a strong mid-8-digit base and a rapidly growing fanbase of customers and creators
- As Country Manager, you’ll own the French online P&L and drive everything from creator strategy and paid social to local brand and go-to-market. You’ll work directly with our founders and c-suite, shaping the blueprint for how we win in France—and beyond
- This is a Berlin-based role with a laser focus on the French market. You’ll operate cross-functionally from our HQ, while staying close to the ground where it counts
- Own and grow the French online business — deliver against ambitious revenue, CAC, LTV, and margin targets
- Build a high-impact influencer engine — work with creators who bring the brand to life, blending cultural reach with performance
- Co-lead paid social with the central growth team — shape local strategy, steer creative testing, and optimize performance across Meta, TikTok, Google & more
- Bring the brand to life in France — adapt central campaigns, launch local-first ideas, and make HOLY unmistakably loved
- Drive trial and awareness through offline activations — from mass sampling to grassroots stunts and event moments
- Hire and lead a strong local team — from growth and CX to creator and community talent
- Collaborate across HQ — align with brand, creative, legal, ops, and product to move fast and at quality
Application process
- We’re growing fast—and we’re ready for you to start as soon as possible. That said, we’re also patient enough to wait for the right person. Quality beats speed
- Intro Call: A 30-minute screening with Luca, our Talent Partner. You’ll talk about HOLY, the role, your experience, and whether our expectations align
- Hiring Manager Interview: You’ll meet Matze, one of our HOLY founders, to go deeper on your background, ambitions, and how you’d drive our growth in France
- Case Study & Team Day: Once the first interviews go well, you’ll receive a short case study and come into our Berlin HQ to discuss it. You’ll also meet peers and potential direct reports to get a feel for the team and culture
- Offer & Decision: If everything aligns, we’ll make you an offer and look forward to building HOLY France together
- The full process typically takes 2–3 weeks
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Aug 2023
$12.3m
SERIES A
Total funding: $12.3m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company HQ
Mitte, Berlin, Germany
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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