Senior Marketing Operations Specialist, Lighthouse

• Extensive experience in a marketing operations role
• Solid experience with marketing automation platforms like Hubspot or Marketo
• Good level of CRM or sales-process understanding (i.e. Lead > Opportunity conversion)
• Experience implementing and managing various MarTech tools, such as intent data platforms, spam prevention, or event management software
• A results-driven mindset with a strong ability to analyze data to inform marketing decisions and measure ROI
• Exceptional attention to detail, great time management, and clear communication skills
• A collaborative team player who can also work independently and thrive in a fast-paced, service-oriented environment
• Not ticking every box? No problem! We value diverse backgrounds and unique skill sets. If your experience looks a little different from what we've described, but you're passionate about what we do and are a quick learner, we'd love to hear from you

Desirable

• Reporting to our Manager of Marketing Operations, you will join our team as a Senior Marketing Operations Specialist
• In this role, you will be the managing, administering, and optimizing our entire MarTech stack
• You will support your team and stakeholders by enabling smarter decisions through technology and data
• Your work will involve managing daily marketing operations tasks, creating insightful reports, and collaborating across the business to boost marketing productivity and efficiency
• Manage and optimize our marketing automation platforms to fit strategic needs and ensure operational excellence, data integrity, and seamless integration
• Be part of the team that recommends, implements and integrates new MarTech tools to expand our capabilities and ensure a seamless connection with our existing systems
• Continuously test and analyze marketing automation processes, lead management workflows, and campaigns to improve conversion rates and overall performance
• Collaborate with cross-functional stakeholders including Marketing, Sales Operations, and Engineering to understand business requirements and align our technology stack to support their goals
• Solve key marketing challenges by improving attribution models, lead assignment processes, data accuracy, and funnel analysis
• Develop and maintain clear documentation for all marketing processes, providing guidance and a reference for the entire team
• Collaborate on AI-driven Marketing Operations initiatives, shaping how AI-powered tools such as Clay, data enrichment, and automation are used within Marketing to improve scalability, accuracy, and performance